ReactivAction and Fast Track: strategic alliance for iGaming expansion

News Team 2 months ago
ReactivAction and Fast Track: strategic alliance for iGaming expansion

ReactivAction Ltd, a new entrant in the iGaming industry, has partnered with Fast Track, marking a strategic move to solidify its presence across multiple markets, starting with Brazil. This partnership signifies a dynamic alliance and a pioneering integration of Fast Track with Altenar’s Player Account Management (PAM) platform.

Implications of the Partnership

This innovative collaboration underscores Fast Track’s unique ability to integrate seamlessly with various leading iGaming systems, further establishing its position as the industry’s most flexible and adaptable CRM solution provider. ReactivAction, with plans to expand beyond Brazil into Canada, New Zealand, and Ireland through a second brand, sought a long-term partner that not only understands its growth trajectory but is also a critical driving force behind its growth.

By leveraging Fast Track’s cutting-edge AI-driven tools, Lifecycle Automation, and Real-Time Data analytics, ReactivAction is set to enhance its player engagement and retention strategies. This advanced technology enables ReactivAction to customize communications, personalized promotions, and bonuses, aligning them with individual preferences and behaviors for a more tailored and engaging gaming experience.

Leone Stranges, Director of ReactivAction Ltd, stated that they were looking for a platform that sets them up for success from day one, making it possible to execute and automate the entire retention strategy. Fast Track’s lifecycle templates, real-time capabilities, and experience within the industry made it a straightforward choice.

Fast Track is a disruptive technology company, recognized as the iGaming industry CRM leader. It provides a new way of working, enabling teams to focus on innovation and growth. Fast Track works with 150+ companies worldwide, with offices in Malta, Sweden, Spain, and the United States.

ReactivAction is a dynamic and innovative force in the realm of sports and gaming. As a startup, it is driven by a passion for delivering unparalleled experiences to players worldwide. With a team of highly skilled professionals and partners and a commitment to excellence, ReactivAction strives to redefine the landscape of sports and gaming, one groundbreaking idea at a time.

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