The online gaming market in Latin America (LATAM) has been a focal point for industry analysts and operators alike. To shed light on this evolving landscape, SiGMA Group, in collaboration with MECN’s Online Gambling Quarterly (OGQ), is thrilled to announce the publication of the second SiGMA Market Report. The first report, published in November, focused on Europe. With data collected in January 2024, one of the foci of the current report is the top online gaming advertisers/brands on affiliate websites in LATAM markets, specifically Argentina, Colombia, Mexico, and Brazil.
Affiliate Benchmarking
Affiliate marketing plays a pivotal role in the acquisition and retention strategies of online gaming websites. The report presents detailed analyses of the top online gaming advertisers/brands featured on affiliate websites in LATAM. By examining affiliates ranked in the top 50 on Google search results for relevant keywords, the report provides country-specific insights into the most active operators on affiliate sites.
Top online gaming advertisers/brands on affiliate websites in LATAM markets.
Betting-Specific Affiliate Benchmarking
For each country analysed – Argentina, Colombia, Mexico, and Brazil – the report offers specific insights into the top betting-related affiliate websites. Leading brands such as Bet365, Codere, Betsson, Rivalo, and Bwin emerge as dominant players in their respective markets.
Casino-Specific Affiliate Benchmarking
Similarly, the report explores the casino-specific affiliate landscape, highlighting the top performers in each country. Brands like Betsson, Codere, Bet365, Rushbet, and LeoVegas command significant presence and influence in the online casino sector across LATAM.
An interactive dashboard is available showing the top online gambling advertisers/brands on affiliate websites in LATAM. Click on the infograph below to access the interactive dashboard.
As the online gaming landscape continues to evolve, SiGMA Group is committed to providing timely and actionable intelligence to stakeholders across the globe. Stay tuned to SiGMA News for further updates and insights as we continue to track the exciting developments in the LATAM market and beyond.
Given the heightened interest in the evolving landscape of iGaming in LATAM, the SiGMA Americas summit has experienced a surge in demand for booths and sponsorships, reflecting the anticipation among industry leaders and stakeholders. Positioned as a vital platform for networking, collaboration, and discussion, the SiGMA Americas Summit is crucial for industry players navigating the iGaming industry in LATAM.
Don’t miss SiGMA Eurasia – 25 – 27 February
Additionally, don’t miss the opportunity to join SiGMA Eurasia in Dubai from February 25 to 27, 2024. The fourth edition of SiGMA Eurasia, hosted at the InterContinental Dubai Festival City, offers attendees invaluable networking opportunities with industry professionals, exposure to the latest technologies and innovations, meetings with key decision-makers, and insights into emerging markets.
