SiGMA receives green light for affiliate marketing services in Kansas

Katy Micallef 4 weeks ago
SiGMA receives green light for affiliate marketing services in Kansas

The SiGMA Group has confirmed that it is now registered to do business in the state of Kansas. The Sunflower State joins a number of recent additions to SiGMA Play’s portfolio this month, including Tennessee.

Speaking with SiGMA News, SiGMA Play’s MD, Mex Emini, said, “We’re delighted to be able to offer affiliate marketing in Kansas. We are committed to establishing a strong presence in the North American market, and this will be an important step forward for SiGMA Play.”

First year of legalised sports betting for Kansas sees $7 million in revenue

In its inaugural year of legalised gambling, Kansas recorded $7 million in revenue from a substantial $1.85 billion in sports bets. 

After extensive legislative discussions on the merits of sports betting, Kansas passed gaming legislation, permitting the state’s four government-owned casinos to engage in both in-person and mobile sports betting. While the state’s cut of sports gambling revenue stands at 10%, the law enables sports betting firms partnering with casinos to deduct promotional subsidies from taxable income, resulting in increased corporate earnings and reduced state proceeds.

For fiscal year 2023, total net casino gaming revenues amounted to $407.1 million, reflecting a notable $6.1 million uptick from the preceding year. Of this revenue, the Kansas Lottery allocated $97.7 million to the Expanded Lottery Act Revenues Fund and the Problem Gambling and Addictions Grant Fund.

SiGMA Play

In 2020 the SiGMA Group branched into affiliation, generating valuable traffic for iGaming operators and offering a one-stop-shop solution for the gaming sector through the launch of SiGMA Play. 

SiGMA Play is an internationally renowned site for online casinos and sportsbooks, featuring online reviews, bonuses, and guides for players navigating the casino game industry. Their industry experience and knowledge bring valuable and trustworthy advice to players everywhere.

The site offers quality content, where operators are clearly represented, and customers can find the best casinos catering to their needs.

Do you want to make deals on and SiGMA Play? Reach out to the team for more information.

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