SOFTSWISS acquires Turfsport in Africa Securing iGaming dominance

Lea Hogg 1 month ago
SOFTSWISS acquires Turfsport in Africa Securing iGaming dominance

SOFTSWISS, a global leader in iGaming software, has extended its reach into the developing African market through the acquisition of a majority stake in Turfsport, a distinguished South African provider of multichannel wagering software. This acquisition not only represents a bold step into the dynamic South African iGaming landscape but also positions SOFTSWISS for substantial growth across the broader African continent.

Acquisition of majority stake in Turfsport

SOFTSWISS, renowned for its cutting-edge technology and innovative solutions, has consistently demonstrated its commitment to staying at the forefront of the rapidly evolving iGaming industry. The decision to acquire Turfsport aligns seamlessly with SOFTSWISS’ global expansion strategy, enabling the company to tap into the diverse and thriving South African market.

Turfsport, a South African powerhouse in multichannel wagering software, currently serves an extensive network of over 40 operators in the region, providing solutions for horseracing, lotto, and sports betting. The software facilitates an annual volume of more than 1.5 billion bets across various platforms, attesting to Turfsport’s significant market presence and influence.

Market impact in Africa

Christian Neuberger, CEO at Turfsport, expressed enthusiasm about the partnership, stating, “To provide more innovation and react faster to the growing demands of the iGaming industry, Turfsport was looking for an international partner that would complement our strong brand in South Africa, and we are absolutely delighted to have found the ideal partner in SoftSwiss and its dynamic and fast-growing team.”

The collaboration between SOFTSWISS and Turfsport is poised to redefine the landscape of the South African iGaming industry. The strategic alliance not only consolidates SoftSwiss’ position in the market but also signifies a commitment to fostering innovation and meeting the evolving needs of the gaming community.

Vision to unlock potential in Africa

Andrey Starovoitov, Co-CEO at SOFTSWISS, (in photo above), said that the significance of the Turfsport acquisition, stating, “Acquiring a successful local company is one of the fastest and most efficient ways to enter a new market.” He further added, “With this agreement, SOFTSWISS takes a significant step forward in its extensive expansion into South Africa and the African continent.”

The partnership not only grants SOFTSWISS increased market presence but also provides access to technologies developed over the last 35 years by world-class specialists at Turfsport. SOFTSWISS envisions enhancing its product portfolio and maintaining its commitment to delivering high-end solutions to partners, solidifying its status as a leading force in the global iGaming landscape.

Clearly SOFTSWISS’ acquisition of Turfsport is another milestone in the company’s expansion strategy, propelling it into the heart of the African iGaming industry. The partnership signifies a fusion of local expertise and international reach, setting the stage for cutting-edge developments in the South African and broader African markets.

The collaboration aims to provide innovative product enhancements and services, offering customers a competitive edge in the rapidly evolving iGaming industry.

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