SOFTSWISS report: Growth seen in live, mobile betting in Q1 2024 

Jenny Ortiz 3 weeks ago
SOFTSWISS report: Growth seen in live, mobile betting in Q1 2024 

The latest SOFTSWISS sportsbook report for the first quarter of 2024 reveals a significant shift towards real-time betting among sports bettors. This trend, which boosts engagement and offers higher margins and faster capital turnover for operators, underscores the profitability of live betting in the sports betting industry. 

Dominance of mobile betting 

According to the report, the transition from desktop to mobile betting continues to accelerate, with mobile devices now accounting for 90 percent of Gross Gaming Revenue (GGR), up from 86 percent a year ago. This growth highlights the crucial role of mobile-friendly betting solutions in the market. Operators focusing on mobile integration and user experience are well-positioned to capture a larger market share, reflecting the changing dynamics in consumer behaviour. 

Top sports by revenue  

The report also said that traditional sports remain popular among bettors, with some shifts in preference. Football continues to lead in revenue, while tennis has moved ahead of basketball to claim the second spot. The Super Bowl’s influence is evident, as American football has entered the top five, showcasing the impact of major events on betting patterns. Ice hockey maintains its strong appeal, indicating consistent interest from the betting community. 

Platform performance and market growth 

SOFTSWISS Sportsbook has shown remarkable growth in Q1 2024. Trading volume increased by 246 percent compared to Q1 2023, and revenue surged by 251 percent year-over-year. The platform also recorded consistent month-on-month growth of 136 percent in Q4 2023, highlighting its rising popularity and efficiency. 

Alexander Kamenetskyi, Director of SOFTSWISS Sportsbook, remarked, “The trends we observe in the first quarter of 2024 emphasise the adaptability and growth of our platform while highlighting the critical dynamics of player preferences and technological advancements.”  

The Q1 2024 report from SOFTSWISS Sportsbook underscores significant trends in the sports betting industry, particularly the growing dominance of live and mobile betting. As the platform continues to expand and adapt to changing market demands, its focus on enhancing user experience and providing innovative tools for operators positions it for sustained success in the dynamic sports betting landscape. 

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