WA.Technology’s African expansion: unveiling future vision at SiGMA Africa

News Team 1 month ago
WA.Technology’s African expansion: unveiling future vision at SiGMA Africa

WA.Technology is set to make a significant impact at the upcoming SiGMA Africa 2024 iGaming event. The company is expanding its African footprint by offering fresh iGaming experiences tailored for the African audience through its newly upgraded WA.Platform and the Africa-specific WA.Africa omnichannel platform.

Showcasing innovation at SiGMA Africa

From March 11 to 13, WA.Technology will present its full range of B2B iGaming solutions at Booth 04S at the second edition of SiGMA Africa, held at the Sun Exhibits – GrandWest Casino and Entertainment World, in Cape Town, South Africa. The event will allow thousands of visitors to explore the latest trends in African iGaming, network over three days, and enjoy insightful panels alongside the SiGMA Africa Awards.

Central to WA.Technology’s showcase will be the WA.Africa platform, specifically engineered to cater to the unique needs and preferences of the African market. WA.Africa emphasizes omnichannel flexibility, seamlessly integrating mobile, retail, and online gaming experiences enhanced with AI-driven customization and gamification powered by a knowledgeable regional team.

WA.Africa is part of a joint venture with respected African iGaming experts NE Group, which has an established presence in Africa and substantial expertise in creating successful platforms explicitly designed for the African market. WA.Africa incorporates various versatile and captivating features to drive traffic for increased acquisition, engagement, and retention while offering enjoyable tailored experiences for players.

The flexibility of WA.Africa makes it ideal for operators looking to enter or expand within the region. Thanks to WA.Africa’s market specialists, the platform ensures operators can offer their customers a rich and engaging experience for African players and positions WA.Technology as a key player in the continent.

Visitors will also discover the updated WA.Platform, now more engaging and rewarding after significant enhancements. Highlighted at ICE London 2024, it introduces player-centric innovations such as a Casino AI tailored to individual behaviors, an AI-powered, localized CMS, and extensive customization for brands and players. With improved back-office support, advanced reporting, a versatile dashboard, a user-friendly site editor, upgraded security, and a contemporary design, WA.Platform ensures a personalized, secure, and immersive gaming experience for all users.

WA.Technology continuously seeks improvement, as demonstrated by new game options from WA.Fantasy and WA.Lottery – two of WA.Technology’s fastest-growing verticals.

WA.Technology’s fully optimized sports betting vertical WA.Sports will attract significant attention. WA.Sports provides an extensive range of betting options on global sports events, 500,000 pre-match and 360,000 live events, complemented by the latest features such as live betting and cashout options.

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