Payments NEWS

Xprizo, a cutting-edge fintech platform, has officially launched to offer frictionless transactions and user experiences across multiple sectors, with an amazing offering to the betting and iGaming industry. The technology provides an exceptional product and unlocks markets previously inaccessible due to a lack of payment solutions.

Headquartered in Abu Dhabi and featuring local offices in core markets such as Nairobi, Xprizo offers a streamlined wallet solution and payment aggregation technology for instant peer-to-peer and online payments. With a user-friendly design that ensures online transactions in as few as three clicks, Xprizo is set to raise the bar significantly when it comes to the end-user experience in the fintech space.

For merchants, including online gaming platforms, integration with Xprizo guarantees a seamless and superior customer experience. Additionally, Xprizo serves as a payment service aggregator, consolidating popular platforms such as Mpesa in Kenya and many others into a single interface.

The service is designed to make payments as convenient as possible. After choosing Xprizo from an operator’s payment options, a user can simply click on “Pay by Xprizo,” either scan a QR code or enter their user ID, and click proceed. Within the Xprizo app, the user will be prompted to verify the transaction, before completion. 

As an inclusive platform, Xprizo doesn’t discriminate based on industry. As long as businesses are legitimate, compliant with local laws and regulations, and can provide the necessary documentation required by regulators, they are welcome to become clients.

Current merchant clientele spans across various sectors including traditional retail, hospitality, online travel, FX, Crypto Exchanges, eGaming, and iGaming, emphasising the platform’s adaptability and broad relevance.

CEO Richard Mifsud commented: “Launching Xprizo brings immense satisfaction as we revolutionise the future of fintech in the iGaming space and many other industries. Our solution vastly enhances payment processes by providing end customers and operators with frictionless transactions. Our iGaming work is an integral part of our greater mission of working with emerging markets to support the unbanked by making them financially included.”

About Xprizo:

Xprizo is a fintech platform designed to simplify transactions for both merchants and consumers. With a robust set of features, the platform aims to make P2P payments and online transactions a smooth experience for all parties involved. Adhering to the highest standards of legal compliance, they welcomes partnerships across a multitude of industries. For more information, visit https://xprizo.com.

Betsson will increase its sportsbook presence in the Danish jurisdiction to two premium brands, further solidifying the company's commitment to global expansion.

Betsson is steadily making its mark in Denmark. The company's newly launched sportsbook joins the well-established NordicBet offering in Denmark. The company, originating in Stockholm Sweden where it is also publicly listed, is focussed on rapid strategic expanision.

NordicBet, a part of the Betsson Group, has already solidified its position in the Danish market through various initiatives, including a sponsorship agreement with the first division, known as the 'NordicBet Liga' under a two-year deal.

Ronni Hartvig, Chief Commercial Officer of Betsson Group, expressed the significance of this development, stating, "Denmark has always been an important market for us. By consolidating our operations under the unified Betsson brand, we aim to harness the power of consistency, scalability, and synergy."

He continued, "This rebranding approach empowers us to further optimize resources, cultivate a cohesive brand identity, and extend our positive impact through diverse marketing initiatives and global partnerships."

Betsson's expansion into the Danish market comes at an opportune moment. Coinciding with this development, the Dutch Gambling Authority has announced a significant policy shift and will be conducting biannual audits for online gambling websites. This proactive regulatory approach has already led to the shutdown of 49 gaming sites this month.

Betsson is well-poised to benefit from these regulatory changes. With the Dutch Gambling Authority's intensified efforts to ensure compliance and clamp down on illegal operators, Betsson's trajectory is expected to benefit from the Authority's lastest policy change.

As the Dutch online gambling landscape undergoes a transformation with stricter regulations, Betsson's commitment to responsible gaming and adherence to regulatory standards positions it as a trusted and compliant operator, likely to thrive in this evolving environment.

Betsson's presence in Denmark has already yielded promising results, as evidenced by its H1 2023 results. The company reported record-breaking revenue from both betting and casino operations during the first half of the year, highlighting the market's potential.

Nonetheless, Betsson's sights are firmly set on global growth. The company is actively exploring new market entry opportunities, with Denmark being the latest addition to its portfolio. Betsson has also rolled out an expansive marketing campaign to showcase its brand worldwide.

Betsson's latest commercial, "A bet makes the difference," highlights the entertainment aspect of betting and how it enhances the sports viewing experience.

Betsson is also increasing its presence through strategic sports sponsorships, including NordicBet's collaboration with the Danish top-flight football division. Partnerships with StarCasino Sport and Napoli in Italy, as well as affiliations with the WRC Rally Acropolis and the Super League 2 in Greece, underline Betsson's commitment to expanding its reach and influence on a global scale.

In Denmark, illegal gambling encompasses any betting or gaming activities offered without a licence from the Danish Gambling Authority. This applies to both domestic and foreign operators targeting the Danish market. A game is considered to be aimed at Danish citizens if it features elements such as the Danish language, currency, exclusive payment methods for Denmark, Danish customer support, or inclusion on a multi-game digital distribution platform like Steam Connectivity Platform. Offering bets on lower-tier sporting events to Danish players can also fall under this category. It is also against the Danish Gambling Act to promote unlicensed gambling operators. Licensed operators must visibly display the Danish Gambling Authority's label on their websites and promotional materials for easy player verification.

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“Help players make informed decisions about their spending, change their behaviour and reduce the amount that can be lost.”

Establishing a Solid Foundation:

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The regulatory framework plays a crucial role in the payment industry. Adhering to the rules set by the Central Bank ensures a secure and trustworthy environment for financial transactions.