SiGMA

Apple pauses posting of gambling ads on App Store

Posted: Oct 28, 2022 12:15 Category: Americas , Online , Sportsbetting , Posted by Sharon Singleton

Apple has paused the posting of gambling-related ads on its App Store product pages after an outcry from developers.

The move comes less than a week after the tech giant expanded the number of ads in its App Store listings, according to TechCrunch and other tech media reports. 

Gambling ads had quickly begun to appear in sections such as “you might also like,” promoting online casinos and sportsbooks. 

Developers took to Twitter and other social media platforms to complain that online casinos, or sports book ads were appearing on their game or app’s page. One picture showed an ad for online slots on the page of an app designed to help with problem gambling.

Apple has not said how long the pause will be, or whether it’s reviewing its policies.

According to Apple’s own rules for advertising in the App Store, there are a list of restricted practices, which include gambling and alcohol. These are aimed at ensuring companies are advertising to appropriate age audiences or having the necessary licenses or permits for the country or region.

Apple has been seeking to boost the level of revenue it receives from advertising. In fiscal 2021, the company reported $68 billion in sales from its services division, which includes ad sales. 

Join us: 14 – 18 November 2022 MALTA

One of the first European countries to regulate the gaming sector, Malta is a hub of global business. The island is an obvious choice for SiGMA’s presence in Europe and a strong foundation for the field’s future. With a plethora of prospects for both investors and entrepreneurs looking to shape the future of this multi-billion-dollar business, Malta Week will bring together industry giants among the affiliates, operators, and suppliers of the gaming sector.

Related Posts

IMG ARENA to buy Leap…

IMG ARENA said it had agreed to buy Leap Gaming to boost its sportsbetting content, building on an existing relationship. …

India asks Google to drop…

India has requested Google not to display surrogate adverts for foreign betting companies, the Mint newspaper reported on Wednesday. In…

MegaPari is a Rising Star…

EGR Nordics Awards honor operators and service providers that showed outstanding excellence in creativity and performance in providing online gaming…