Behind the scenes: the story behind the success of the innovative slot provider
CCO Frederik Niehusen at Booming Games, lifts the lid on what has been a breakthrough year for the in-demand developer.
This is an industry where creativity and ambition are rewarded. Online casinos are all about entertainment, and players seek new experiences that add more excitement and thrills to their play. As a game supplier, it is our job to ensure our slots provide this, putting players on the edge of their seats from the first game round to the last.
At Booming Games, this has seen us focus heavily on creativity and innovation over the past 12 months as we continue to deliver high-end, next-level content to the slot market. Over this time, we have grown our portfolio of games, which offer unique themes, captivating features, and a sliding scale of volatility to satisfy the full spectrum of player preferences.
This has only been possible because of the incredible team that we have built. It consists of some of the industry’s brightest minds and creative talents, with each person committed to crafting games to the highest standards. We combine this with a deep understanding of emerging player trends to develop slots that hit the mark from the first spin.
Of course, every studio believes that its games stand tall above others in the market. So, what makes Booming Games different?
All aspects of the game must come together to deliver the experience the player is seeking. Over the past 12 months, we have fine-tuned our formula for development and cracked the code for success. High-quality design, riveting gameplay, and unrivalled entertainment value provided to the player are the foundation for each title.
Our development team is the best of the best. This experience and understanding of player preferences have been applied to our entire portfolio, which now stands at 150 titles, with 21 added last year alone.
This content volume allows for plenty of variety, which has been key to us expanding into new markets and helping operators truly localize their game lobbies with titles that hit the mark with players in that specific jurisdiction. This is a massive advantage for our partners, allowing them to build large and loyal player bases on a market-by-market basis.
A big challenge that studios face is operator integrations. Still, at Booming Games, we have developed a powerful, flexible platform that provides scalability regarding integrations, features, mechanics, and tools. This, combined with the quality of our games, has seen us become one of the most in-demand studios over the past 12 months.
We have also increased the cadence of development, going from one game every three weeks to one game every two weeks. Shifting up a gear happened in November and has really enabled us to add more diversity to our portfolio and means that we now have the perfect mix of classic themes and mechanics as well as more complex features and game-changing innovations.
Player engagement has become a challenge for operators, especially with the wide range of entertainment options available. To address this, we have developed gamification and retention tools that have proved to be hugely effective.
These tools are proven to boost game performance, increasing the number of active players, game rounds and bet size. They are fully customisable so that operators can set the prize pool, games and even the duration. We are also in the final stages of testing bonus spins and unique tournaments which we are excited to launch to our partners shortly.
To help push ahead with our suite of gamification tools, we recently hired Katarzyna Pysz. She has more than 15 years of gamification experience in the space across both land-based and online gambling. She’s just one of many big hires we have made over the past 12 months, with our team growing from 75 to 150 across 40 different nationalities.
It has been a breakthrough 12 months for Booming Games with many highs and the occasional low. But this is all part and parcel of being a slot studio in what is one of the most competitive industries on the planet and we wouldn’t have it any other way.
