Betwinner and Betwinner affiliates in the world’s driveways 

Content Team 1 year ago

Betwinner is a Cyprus-based company which operates in the global market. It has several licenses in Africa and emerging projects in various regions such as Asia, India, Latam and Brazil. The brand and its ambassador, Roberto Carlos, has spent June and early July roaming around Brazil by bus. On the other side of the Atlantic Ocean, Betwinner Affiliates, the affiliated brand of Betwinner, has crossed 10 countries as Master Sponsor of the 6th edition of the OneLifeRally.

Betwinner leads the way

Regarding the campaign in Brazil, Betwinner repeated a winning campaign which was already carried out in the past with the collaboration of the agency Samba Digital. The focus of last year’s campaign was São Paulo. This time, Betwinner kept the city, but also went to Rio de Janeiro and the capital of Brazil, Brasilia.

In São Paulo, the buses visited the most emblematic stadiums and specially two of them had a very strong relationship with the ambassador: as Palmeiras’ Palestra Itália and Corinthians’ stadium in Itapera. Two club stadiums where Roberto Carlos was an idol. Also in São Paulo, there were 50 internal banners on buses. In Rio de Janeiro, it was a delight to see the bus pass by Copacabana and the carioca city’s promenade. In Brasilia, the bus insisted on passing near the “Planalto”, the area with the most political influence in the country.

In Europe, we had another edition of OnLifeRally, a rally for lovers of supercars. This year, the Rally went through 10 countries (Latvia, Lithuania, Poland, Slovenia, Slovakia, Austria, Italy, Bosnia, Montenegro and Croatia). Beautiful places of great importance mainly in Balkan countries, such as High Tatras or Portonovi.

João Vaz, Betwinner’s Public Relations Director, highlights

“There were two different campaigns on the part of the company in an attempt to show the Brazilian public that Brazil is our main focus with the image of a world champion like Roberto Carlos. We opted one more year for OneLifeRally, a “Brand Awareness” action of the Betwinner affiliate brand centered around a very specific audience of Supercar lovers.”

Betwinner promises new features in the near future, such as activities with Roberto Carlos and the supercar’s need for speed.

Who are Betwinner?

Founded in 2007 and operating online since 2016, Betwinner is a young and dynamic bookmaker with a powerful team of highly experienced professionals. Today, the company operates in markets of Europe, the Middle East, Asia, Africa and South America, demonstrating a strong focus on international business.

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