Online casino comparison site has created a report that looks at what the pandemic means for the industry and how it can move forwards on a positive footing
Bojoko has created a special report analysing the impact of the Covid-19 pandemic on the online casino sector.
The online casino comparison site has used Google Trends data to see how consumers have reacted to the global sports blackout and what this means for online casino operators.
Some of the headline numbers show:
- Sports betting search terms have declined from February to April. In particular, searches for “Best Betting Sites” and “Sports Betting UK” fell 41% and 33% respectively.
- Online casino search terms have increased in volume over the three-month period, with “Best Casino Sites” enjoying a 78% increase in volume between February and April.
- “New Online Casino” search volume recorded a 31% increase over the three months but made the biggest jump between March and April with its score increasing 50% MoM.
- There were spikes in sports betting search terms on April 4 when the Virtual Grand National took place and casino search terms on Valentine’s Day.
The report also includes expert analysis and comment from a range of contributors, including operators, game developers, and responsible gambling experts.
The full report can be found here
Joonas Karhu, Chief Business Officer at Bojoko, said: “We have created this report as a record of this unprecedented time in the history of the online gambling industry.
“But we also want it to act as a blueprint for how the sector can come out the other side on a positive footing and ensure it is business as usual as soon as possible.
“I’d like to thank those that have provided their opinion and insight and hope that the Bojoko Special Report provides understanding and value to all industry stakeholders.”
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