BetMGM, the newly launched UK iGaming and online sports betting brand from MGM Resorts International, has kicked off its first advertising campaign, featuring stand-up comedian and actor Chris Rock.
Having recently launched the brand, the fully integrated campaign reflects how BetMGM provides the best Las Vegas has to offer, bringing entertainment to the UK betting industry and promising to introduce a new golden era in sports and online casino.
As its ambassador, globally recognised entertainer, Chris Rock will appear in a number of marketing initiatives to advertise BetMGM’s UK launch. The first of these campaigns has been rolled out, with the actor promoting the launch by sharing information about numerous special deals. The first advert showcases Chris Rock, travelling in a gold speedboat from the Bellagio Fountains to the Thames with a lion in tow. A responsible gambling advert has also been launched. Entitled “Stay Golden”, the ad features Chris Rock listing tools available to players to “keep things golden with responsible play.”
Chris Rock talks responsible play in BetMGM UK ad.
Sam Behar, UK Director BetMGM, said: “We are incredibly excited to launch BetMGM in the UK and give customers something new. This campaign leverages the heritage of MGM Resorts’ best-in-class Las Vegas entertainment to deliver a unique proposition to the UK market. Alongside standout promotions and our A-list ambassador Chris Rock, this campaign clearly demonstrates BetMGM’s commitment to bringing a fresh and entertaining approach to the market. It’s showtime!”
The move to the UK reflects MGM’s commitment to expanding in the European market.
The UK BetMGM Sportsbook is using the platform provided by the partnership between the Kambi Group and LeoVegas. BetMGM continues to operate in the US and Canada using the technology and platform provided by Entain. The UK BetMGM casino and sports betting operations would be handled by LeoVegas, the brand having been acquired by MGM Resorts International in late 2022.
Join us in Malta between the 13 – 17 November for SiGMA Europe 2023
SiGMA Europe’s Malta Week festival brings together a diverse and international group of industry leaders for a convergence of expo, conference, and networking. The event will be held at the Mediterranean Maritime Hub (MMH), a larger, more dynamic venue that promises a raw, industrial, and unconventional space unlike anything ever used before.
In the words of SiGMA Group founder Eman Pulis, “We’re redesigning your entire experience, from the minute you land in Malta until the very last moment. I look forward to welcoming you with open arms to this iGaming festival.”
