SiGMA

From Latam to the rest of the world

Posted: Nov 18, 2022 09:00 Category: Industry Digest , Posted by Content Team

Founded in 2009, AstroPay pioneer of digital payments in Latin America, and the fastest growing global payment solution provider in the world. Initially serving as a prepaid card for the Brazilian market, our means of payment was created to help unbanked users to purchase on international websites through local payment methods.

The business continues to grow from strength to strength as it cements itself as an end-user-focused company which was marked by the launch of One Touch, in 2020. This solution is dedicated for merchants to enable them to process payments and withdrawals quickly, easily and securely. With a single integration, merchants can access the benefits such as having greater control over transactions, minimized risk, auto enrolment channel with little to none IT intervention required on the merchant side, receiving payments with a simple ‘touch’ with automatic approval for recurring users, KYC verification and identification control, and access to analytics and reports, as well as fraud alerts that meet the levels of security and compliance required nowadays.

From Latin America to the rest of the world

As a fintech company that has been operating predominately in emerging and developing markets, AstroPay has an extensive and unrivalled experience in managing the specificities of different payment landscapes, local market context and consumer trends and behaviour, offering an efficient and reliable solution to all customers, end users and merchants, regardless of where they are located.

As well as providing traditional payment methods such as cards and bank transfers, we provide a wide range of alternative payment options to customers so they can avoid issues such as payment rejections, fraud and credit approval. Cross border payments also become seamless with AstroPay. Consumers can use it to purchase online on international websites, using their local payment methods of choice, in local currency.

The company is known for its versatile solutions that provide hundreds of merchants with access to a community of millions of users, helping to promote their brand as well as enabling them to grow their business globally, from a single integration with AstroPay.

One of the keys to this success is having dedicated teams in each market to work in ensuring the business operates with a strong understanding of the local market landscape to provide the best user experience. This includes the needs of customers as well as local payment methods used and trusted by people.

AstroPay is now available for users and merchants globally, including the UK, Latin America, Asia and Africa.

Payment solutions that are built based on user’s feedback, for users and more

User experience is at the core of AstroPay’s business. Providing an excellent and seamless payment journey provides meaningful support to users and assures a better conversion rate for

all merchants. The solution is built to ensure users can make payments and withdraw money directly from merchants’ site which avoids friction during the payment process.

As part of the product/solution enhancement strategy, AstroPay has dedicated teams to analyse users’ response and feedback, ensuring the product/solution adapts quickly to their requirements.

Commitment to innovation

With more than 13 years of experience in helping merchants and users with their evolving needs, AstroPay is well positioned to use the in-depth knowledge acquired of the challenges and opportunities facing customers to deliver innovative solutions to merchants and end users. As an agile fintech company, the team is deeply committed to its clients, supporting their demands for a payment solution that can help them grow their business globally and reach customers in new markets.

AstroPay has continued its expansion as the business ventures into new markets and remains focused on providing the best possible digital payment service to all new and existing customers around the world.

A dedicated research team is a key part of the business that carries surveys, studies customer feedback, and performs analysis to inform the product and management team on innovation and new ways to make payments easier. As a result of this approach, new features are developed, and improvement made to the user journey to assure conversion rate and customer retention for merchants.

From a prepaid card to digital wallet and crypto

Since its launch in 2020, our digital wallet has continued to become popular among users, mostly with those who are mobile-first and are used to managing their life through mobile apps, due to its convenience and security.

AstroPay also launched payment links in 2021 and person-to-person service in 2022, introducing new features and offer via its digital wallet. Most recently, in February 2022, we launched our cryptocurrency offering, giving users who want to explore the world of digital assets the option to buy and sell cryptocurrencies on our app and webapp.

In June this year, a virtual Visa debit card was launched for users in the UK, providing users a wider reach to shop and manage their funds anywhere with Visa acceptance capability.

VIP Programme

VIP Programme is a loyalty programme for AstroPay users who frequently use the product. Users from all over the globe, where AstroPay’s services are available, will be eligible for the VIP Programme which is developed based on the volume of users’ transactions. Those clients who meet the conditions to be considered as VIP, will be contacted by account managers to start receiving the benefits that the programme offers, such as promotions, dedicated support and unique experiences, among others.

As a reward scheme, the VIP Programme demonstrates how users sit at the heart of AstroPay’s business, and we keep looking for new ways to reward them for their loyalty to our brand.

Affiliates programme

Our Affiliates Programme is dedicated to individuals and businesses that want to generate online income and grow their business by affiliating with a payments service. The new programme is aimed at ensuring those who are professionally dedicated to affiliate marketing can rely on a solid partner to generate new revenue opportunities.

Affiliate partners will have access to special deals where they can generate income on an ongoing basis for every new user that joins the payment platform. The programme offers an attractive revenue share commission, as well as dedicated teams and expertise on sales conversion. Affiliate partners will be able to rely on multilingual support and local experts for any of their needs and will also benefit from the AstroPay payment solution that has been tested and optimised for cross-border payments.

Through the programme, AstroPay welcomes a diverse range of partners including platforms, comparison sites and content creators in the payment industry as well iGaming, forex trading, and many others.

The programme is available across countries in Asia, Africa, Latin America and the UK, where AstroPay operates in, and through hundreds of merchants that offer AstroPay as a payment option – and is also compatible with any other programmes they may have already signed up to.

  • Sara Rita is a Fintech and Payments expert with 10+ years’ experience in alternative payments, card acquiring/issuing, open banking, and digital wallets.She is now Chief Commercial Officer for AstroPay, a leading digital wallet in emerging markets

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