Kambi, a key player in the online land-based sports betting industry, reported a staggering 45 percent increase in the number of bets placed on last night’s championship
Numbers soar surpassing previous records
In an exciting turn of events during the Professional Darts Corporation (PDC) World Darts Championship final held last night, Luke Humphries (photo, on left), staged a remarkable comeback against the 16-year-old sensation Luke Littler (photo on right). The event, capturing headlines globally, not only showcased outstanding darts performances but also marked a historic milestone for Kambi, as the final emerged as the most bet-on darts event in the supplier’s extensive history.
The number of bets this year during the final was sensational when compared to the final showdown between Michael Smith and Michael van Gerwen in the previous year.
Unprecedented global interest in PDC World Darts
Moreover, the overall betting engagement throughout this year’s World Darts Championship witnessed a remarkable surge of 63 percent when juxtaposed with the numbers from the preceding year’s tournament within the United States.
Simon Noy, Kambi’s Senior Vice President of Trading, expressed, “The PDC World Darts Championship final has always been a highlight of the sporting calendar, but interest in last night’s final was truly remarkable. Luke Littler’s phenomenal talent, particularly at such a young age, attracted worldwide attention, driving unprecedented interest and betting engagement globally. The fact Littler was playing Luke Humphries, the new world number one, in the final only added to the occasion, while our betting offer right throughout the Championships was better.
This phenomenal achievement for Kambi wraps up a day filled with darts-related excitement in the gambling industry.
Paddy Power, through its ‘Big 180’ campaign, has pledged a generous £1 million (US $1.3 million) donation to Prostate Cancer UK, following a record number of 180s hit during the World Darts Championship. In addition, BetMGM has unveiled its plans to become the new title sponsor of Premier League Darts for the upcoming 2024 campaign.
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