Kindred reports decline in harmful gambling for Q4

Posted: Feb 06, 2023 14:38 Category: Europe , Online , Responsible Gaming , Posted by Lea Hogg

A decline in revenue generated from harmful gambling in Q4 has been reported by Kindred Group.

Towards safer gambling

Between 1 July and 31 December 0.5 percent of active customers in Sweden were contacted in relation to  suspected problematic gambling. Results were analysed by a panel of expert organisations from the gaming sector. It is reported that 76.8 percent of users contacted reduced bad gambling habits.  In addition it was reported that 75.5 percent of gamers cut back on deposit placements. Self exclusion also featured with 1.4 percent of customers opting to self exclude from gambling activity for less than six months. There were also 0.5 percent of gamers who chose  self exclusion for more than six months.

Kindred rolls out a pilot project

Kindred also announced that a pilot project is being established in the UK with a panel made up of experts in the sector. Current members include BetKnowMore, DealMeOut and Epic Risk Management. Former head of responsible gaming and research at Kindred, Maris Catania, is taking the role of advisor for the project.

Feedback from project participants

The panel will serve as a platform for discussions and recommendation to support progress in this area. “We want operators to be ambitious in their safer gambling endeavours and encourage collaboration across the industry to achieve this,” said Daniel Spencer, Director of Safer Gambling at Epic Risk Management. “We are delighted to be able to provide this further consumer insight that ultimately will lead to better player protection.”

DealMeOut chief executive Jordan Lea said “The Panel is a round breaking and important piece of work. It is an honour to support it and it is an excellent opportunity for many with a wealth of experience from across the sector to ensure Kindred are best equipped to prevent gambling harm.”


Kindred Group (formerly Unibet Group Plc) is an online gambling operator which consists of nine brands, among them Unibet, Maria Casino and 32Red. The Group offer products such as online casino, online poker, online bingo, and sports betting. The company is registered in Malta, but also has major hub offices in Gibraltar, London, Stockholm and the US in addition to smaller satellite offices across Europe and Australia. Kindred Group is a publicly listed company on the Stockholm Stock Exchange (Nasdaq). In 2017, the company’s revenue was GBP 751.4 million.

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