Expanding its business in Latin America is an important strategic move for digital sports media group Better Collective. The company has announced the appointment of Terence Gargantini as its new Country Manager for Brazil confirming that the group is gaining strength in the region.
Traction in South America
Gargantini will be responsible for growth in the LatAm region, which Better Collective has identified as a “core area” for the company.
He has previously worked with the National Football Team of Brazil and a number of state federations of South America’s most respected professional football clubs that include Brazil’s Flamengos and Corinthians. Prior to that he worked for 10 years with Nike where he spent 6 years at the US company’s Dutch-based European head office. Gargantini also headed the marketing strategy for a number of prominent and international sportswear groups.
I am very excited to join such a great company and tremendous individuals. I have much exciting work ahead of me in trying to help lead Better Collective’s South American strategy and operations as well as collaborating on business development efforts in order to continue entry into the legal iGaming market in South America, and to enhance Better Collective’s foothold in this exciting region.” Terence Gargantini, Country Director Brazil – Better Collective
Following his career with Nike, Gargantini served as Country Director of Brazil and Latin America at sports broadcaster ElevenSports.com, part of the DAZN Group, and was Business Development Director of FanHero, an ‘over-the-top’ platform that streams a video service for influencers.
The announcement of Gargantini’s appointment follows the opening of a new office for Better Coleective in Rio de Janeiro, Brazil’s largest city. Gargantini is expected to be pivotal in the company’s expansion in the region as he is able to leverage his experience in South American sports, broadcasting and streaming to achieve Better Collective’s goal of a strengthened presence in South America.
We are happy to welcome Terence Gargantini to the group. With a keen eye for identifying mutually beneficial partnerships and having a large local network and experience, we know that Gargantini can play an important role in solidifying Better Collective’s South American presence. Localisation will be absolutely key for Better Collective in South America. We are already building a strong understanding of the local sports fans so we can be more relevant for advertisers, both local and international ones that seek to establish a presence in this region. And that is why profiles like Terence Gargantini are instrumental in our continued successful expansion.” Simon Hovmand-Stilling, CEO South America – Better Collective
When Better Collective presented its Q1 results, Group CEO Jesper Søgaard likened the emerging Latin American sports scene as having strong parallels to that of Europe. He made it clear that the strategy for company in the LatAm region was growth and scalability. The company already has a large local network in the region and some strong beneficial collaborations.
Extensive global expansion
Better Collective was founded in 2004 by Jesper Søgaard, CEO and Christian Kirk Rasmussen, COO. It is a Danish-Based company that over the years has been expanding extensively. Today Better Collective has a staff of more than 900 employees and offices in Amsterdam, Athens, Belgrade, Brazil, Copenhagen, Fort Lauderdale, Groningen, Krakow, Lisbon, Łódź, London, Nashville, New York, Niš, Paris, Stockholm, Stoke-on-Trent, Thessaloniki and Vienna. Better Collective is listed on NASDAQ in Stockholm (BETCO). The original founders (Jesper Søgaard and Christian Kirk Rasmussen) still own a large share of the company.
BETCO/OMXSTO is trading at kr229.00 (-1.29 percent)
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STOP PRESS: SiGMA Americas – World iGaming Festival will take place in Sao Paolo from 14 -18 June.
