Stakelogic B.V., a rapidly growing Dutch game developer, has announced a definitive agreement to be acquired by the Japanese entertainment conglomerate SEGA SAMMY HOLDINGS INC. through its wholly-owned subsidiary, SEGA SAMMY CREATION INC.. The deal, valued at an upfront enterprise value of €130 million, also includes an earnout payment contingent on certain performance measures being met.
Below are the key points of the deal.
- ✅ SEGA SAMMY acquiring Stakelogic for €130 million upfront
- ✅ Earnout payment contingent on Stakelogic meeting performance measures.
- ✅ Combines Stakelogic’s portfolio with SEGA SAMMY’s distribution platform.
- ✅ Stephan van den Oetelaar, will lead company post-acquisition.
- ✅ Growth of regulated iGaming market will enhance prospects for both companies.
- ✅ SEGA SAMMY will establish a strong presence in the North America
- ✅ Stakelogic’s rapid content development gives SEGA SAMMY competitive edge
- ✅ Acquisition expansion will include integrated resorts and gaming machines.
The acquisition is set to combine Stakelogic’s extensive portfolio of popular online slot games, live casino studio capabilities, and innovative hybrid game offerings with SEGA SAMMY’s global distribution platform. This strategic move aims to leverage the strengths of both companies to accelerate growth and innovation in the iGaming sector.
Acquisition will drive iGaming expansion
Stephan van den Oetelaar, CEO of Stakelogic, will continue to lead the company post-acquisition. He expressed his enthusiasm for the partnership, stating, “Sega Sammy and Stakelogic share the same passion for online entertainment, innovation, and technology. Together with Sega Sammy, Stakelogic will be able to grow its international operations much faster. The regulated iGaming market will double in size in the upcoming years. As part of Sega Sammy, we will have the execution power to become one of the leading players in the iGaming B2B industry”.
Koichi Fukazawa, Senior Executive Vice President and Group CFO of SEGA SAMMY, echoed this sentiment, highlighting the strategic importance of the acquisition. “SEGA SAMMY Group aims to establish a presence as a creative B2B solution provider based on innovative technology, especially in the North American online gaming market. I am very pleased to announce our alliance with Stakelogic, an innovative and leading content provider in the Dutch gaming market, as a crucial part of executing this strategy. We are confident that Stakelogic’s ability to rapidly develop and provide unique, high-quality gaming content will make a significant contribution to the implementation of our strategy and create excellent synergies through combining with the strengths of our group”
Market implications and future prospects
The acquisition is expected to significantly impact the iGaming market, particularly in North America, where SEGA SAMMY aims to establish a strong presence. The U.S. online gaming market, which includes sports betting and iGaming, was valued at approximately $12 billion in 2022 and is projected to grow to $27.1 billion by 2027. This growth is driven by increasing legalization and consumer adoption of online gaming platforms.
Stakelogic’s innovative approach and rapid content development capabilities are expected to enhance SEGA SAMMY’s competitive edge in this burgeoning market. The acquisition aligns with SEGA SAMMY’s medium-term plan to expand its gaming business, which includes the development and operation of integrated resorts and gaming machines.
The transaction is subject to regulatory approvals in relevant jurisdictions and other customary conditions. It is anticipated to close by the second quarter of 2025.
In summary, the acquisition of Stakelogic by SEGA SAMMY represents a strategic move to capitalize on the growing iGaming market. By combining their strengths, both companies are poised to drive innovation and growth, positioning themselves as leaders in the global online gaming industry.
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