SiGMA approved to offer affiliate marketing services in the state of New York

Katy Micallef 8 months ago
SiGMA approved to offer affiliate marketing services in the state of New York

The SiGMA Group has announced that its B2C affiliate portal – SiGMA Play – can now offer affiliate marketing services in the state of New York. The addition of the Empire State reflects the brand’s commitment to expanding their presence in the North American market and strengthening their position as the authority for the iGaming sector. 

Throughout 2023 SiGMA Play has acquired several licences throughout the US, including in the states of New Jersey, Michigan, West Virginia, Pennsylvania, and Ohio. It can also provide affiliate marketing services to Illinois, Kansas, and Tennessee.

Every year we don’t do iGaming in New York, (the state) is losing roughly $4 billion,” says Sen Joe Addabbo. 

During a Senate committee meeting in early 2023, Senator Joe Addabbo underscored the significant financial implications of not legalising online casinos in the state: “Every year we delay iGaming legalisation in New York, the state stands to lose an estimated $4 billion.”

If New York were to perform in line with the average results of the six other states that have already legalised online casinos, it could potentially generate $425 million in tax revenue within the first year. By the fifth year, this figure might increase to as much as $720 million.

The success of online sports betting in New York, which has already generated $1.3 billion in state tax revenue during the initial 20 months, has spurred Senator Addabbo to once again propose legislation to legalise online casinos in the state. 

Taxes from online sports betting in NY generated twice as much as initial projections, according to state Comptroller Thomas DiNapoli. 

State tax collections from online sports betting generated $727.4 million in the 2022-23 fiscal year (April 1-March 31).

The New York State Gaming Commission

The New York State Gaming Commission regulates all aspects of gaming activity in the State, including horse racing and pari-mutuel wagering, Class III Indian Gaming, the state lottery (including video lottery terminals), commercial gaming, sports wagering, interactive fantasy sports, and charitable gaming.

SiGMA Play

In 2020 the SiGMA Group branched into affiliation, generating valuable traffic for iGaming operators and offering a one-stop-shop solution for the gaming sector through the launch of SiGMA Play. 

SiGMA Play is an internationally renowned site for online casinos and sportsbooks, featuring online reviews, bonuses, and guides for players navigating the casino game industry. Their industry experience and knowledge bring valuable and trustworthy advice to players everywhere.

The site offers quality content, where operators are clearly represented, and customers can find the best casinos catering to their needs.

Do you want to make deals on and SiGMA Play? Reach out to the team for more information.

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