Soft2Bet levels up player conversions with Enteractive

Posted:: Dec 16, 2020 14:29 Category: Casino , Europe , Posted by

Enteractive is providing its (Re)Activation Cloud services to Soft2Bet

Following an initial one-off project earlier in 2020, Soft2Bet has now engaged Enteractive’s services to provide personalised one-2-one player phone calls across a wider selection of their iGaming brands, in a variety of markets.  

Connecting Enteractive  to their player databases through the secure (Re)Activation Cloud platform, Soft2Bet is looking to increase player conversions with NRCs and NDCs – players who have lapsed and are less responsive to digital CRM providers’ more generic strategies. This new  collaboration will increase customer deposits from lapsed player accounts while promoting both safer gambling and a higher level of loyalty.

Kristiyan Petrov | SiGMA NewsKristiyan Petrov, Head of CRM Soft2Bet, said, ‘We were impressed not only by Enteractive’s results, but also the ease of integration through the (Re)Activation Cloud platform.  The unique approach to CRM provided by Enteractive works really well both for our players as well as for Soft2Bet’s bottom line.” 

Profile photo of Mikael HanssonMikael Hansson, Enteractive founder and CEO, commented: “Since new and emerging audiences in the iGaming sector prefer brands with a more personalised experience, Enteractive’s one-2-one calls are on point for next generation CRM services.  We’re looking forward to impressive results for Soft2Bet from their various audiences.”

With a more personalised, responsible approach, easy integration and great ROI for operator brands, Enteractive is a breed apart when it comes to conversion or reactivation offerings, and each player’s brand experience is optimised with every call connected.  With country agents for operators in almost every time zone around the world, Enteractive’s ability to re-engage with inactive players in a scalable and personal way is truly global.

About SiGMA’s revamped website:

SiGMA Group is excited to announce the launch of its newly revamped website. The website is currently available in 6 languages, English, Russian, French, Mandarin, Portuguese, and Spanish with plans to add another 4 languages over the coming months – namely Thai, Korean, Japanese, and Hindi.

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