AI, blockchain remain to be explored fully in iGaming, Tecpinion exec says

Jenny Ortiz July 18, 2024

In recent years, several tech innovations have been driving the iGaming industry forward. Among them are virtual reality (VR), augmented reality (AR), artificial intelligence (AI), machine learning (ML), blockchain, and crypto.

In an exclusive interview with SiGMA News, Tecpinion’s Co-Founder and Chief Sales and Marketing Manager Manoj Trivedi said there’s still a lot of untapped potential with emerging technologies like AI and blockchain in the iGaming sector. Tecpinion is an India-based software development studio providing solutions and services to iGaming and the Healthcare Industry.

“AI, machine learning, and blockchain are booming keywords these days. While actual implementation has started, there is still a lot of untapped potential,” Trivedi said.

The role of AI and blockchain in iGaming

Trivedi pointed out that many current applications of blockchain in iGaming are limited to cryptocurrencies. “The actual implementation of blockchain remains to be explored fully. There’s significant scope for innovation in these technologies within the gaming sector,” he noted.

“We [Tecpinion] offer ready-made solutions that are customisable based on specific requirements. Additionally, we provide staffing services and other customised software development solutions,” Trivedi explained. Despite being based in India, Trivedi said Tecpinion’s primary markets are in Europe, other Asian regions, and the United States due to unclear regulations in the Indian market. Trivedi added, “We are not dealing with any operators in the Indian market as of now.”

Understanding diverse market needs

Trivedi told SiGMA News that Tecpinion’s success lies in its ability to tailor solutions to various markets, ensuring that each product aligns with local preferences and requirements. “When we talk to a client, it’s not just development. It’s about understanding the ecosystem of the market where they’re going to launch,” Trivedi emphasised. He noted that user preferences differ significantly across regions, influencing design and functionality choices.

“For instance, some markets prefer simple, lightweight designs, while others favour complex interfaces with videos and infographics. Our development and design processes are structured to cater to these diverse needs,” he elaborated.

For example, in the Latin American market, vibrant colours and active videos are preferred, while the European market favours sophisticated and traditional modules. In regions like Africa, where internet bandwidth is a challenge, lightweight and simple interfaces are prioritised. “User experience is a top priority when we design or think about launching a platform,” Trivedi affirmed.

Overcoming challenges with strategic partnerships

Operating in the iGaming sector presents unique challenges, particularly in navigating legal and regulatory landscapes. Trivedi highlighted that operators often seek consultation on which regions to launch and the type of products suitable for specific markets. While Tecpinion focuses on technology, it has built an ecosystem of partners to provide comprehensive support.

“We have created an ecosystem of partners, including business consultants, legal teams, and marketing consultants. This allows us to offer a one-stop solution to operators, addressing both their technological and strategic needs,” Trivedi said. This collaborative approach ensures that clients receive holistic support, enhancing their market entry and operational strategies.

The future of iGaming with emerging technologies

As the iGaming industry continues to evolve, the integration of AI and blockchain promises to bring transformative changes. Trivedi envisions a future where these technologies are fully implemented, offering enhanced security, transparency, and user engagement.

“The technology is there, and it’s crucial for industries to adapt. There are still many opportunities for growth and innovation in AI, machine learning, and blockchain within iGaming,” he concluded.