The lottery office launches with Cellxpert Affiliate tracking platform

Posted:: Feb 03, 2021 15:26 Category: Europe , Online , Posted by Marie

Global Players Network Pty Ltd operating under The Lottery Office brand, today announced a new Lottery Office affiliate program running on the Cellxpert affiliate tracking platform

The change supports The Lottery Office’s technology stack for delivering a better affiliate experience. The platform enables affiliates to build on the reputation of one of the only licensed and regulated lottery brands in the Australian market that rewards affiliates with a comprehensive range of incentives and dedicated affiliate management. Simultaneously, the program is flexible enough to meet the modern demands of a robust, reliable, and technologically sound offering that holds up to the requirements of the most discerning affiliate.

jaclyn wood‘Recent changes to third party cookies and the soon to be introduced privacy measures from Apple pose significant challenges for both affiliates and programs,’ said Jaclyn Wood, CEO at Global Players Network.

Wood added, ‘we want to do our best to provide a transparent and reliable solution for our affiliates as the traditional affiliate models become redundant, and the evolution of affiliate marketing takes effect.”

assaf dorAssaf Dor, Cellxpert CEO, commented, ‘We are pleased to be working with such a well-recognized and trusted brand in the Australian lottery space.’ Dor went on to say, ‘The Lottery Office and Cellxpert are similarly aligned in their business philosophies, which include trust, reliable service, and the ability to move with the times as clients’ needs and technologies change.”

With a leading-edge approach to its program, The Lottery Office allows affiliates to utilize a range of business models that best suit the individual affiliate’s needs and their affiliate marketing strategy and skills.

Affiliates are looking for partners that they can trust to work with, and a big part of that trust comes down to how good the affiliate tracking is to support the affiliate’s efforts. Rightful attribution is one of the most vital elements of correct reporting to ensure that each affiliate’s earnings are accurate.

Through integration with Appsflyer and Cellxpert, The Lottery Office affiliate program reports on players who are tracked via Appsflyer for app marketing affiliates and captures any players who may have registered via the website after installing the app. This kind of transparency is not shared with many affiliate programs, but with strong ethical responsibility, The Lottery Office is again leading the way.

Roo Wright, Affiliate Operations Manager at The Lottery Office added, “With so much choice in affiliate tracking software available today, Cellxpert was the one that stood out from the pack. Cellxpert is a natural fit for The Lottery Office affiliate program as our platform requirements are comprehensive and service matters to our business. Cellxpert has exceeded our expectations on both counts.”

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