UK Gambling Commission CEO’s bold push to combat illegal gambling

Content Team 6 months ago
UK Gambling Commission CEO’s bold push to combat illegal gambling

Andrew Rhodes, Chief Executive of the UK Gambling Commission (UKGC) has called for collaborative solutions to solve the global issue at the heart of the gaming industry. He is advocating for a united front against the pervasive issue of illegal gambling.

During his presentation, Rhodes stressed the need for regulators worldwide to pool their expertise and resources. He highlighted that the gambling industry operates on an international scale, with numerous operators crossing borders. While the specifics of regulations may vary from one country to another, the core challenges remain remarkably similar. Rhodes believes that by recognizing these common challenges, regulators can work together to develop best practices and strategies.

Challenges in a diverse marketplace

Rhodes acknowledged the complex role that gambling regulators play in an international and geopolitical marketplace. Regulators need to find a balance to satisfy a maze of competing interests and diverse stakeholders while ensuring that their policies serve the public interest.

As an example, Rhodes discussed the unique challenges faced by the UKGC in regulating the United Kingdom’s vibrant gambling industry. With approximately 22.5 million consumers, which equates to 44 percent of the adult population, participating in various forms of gambling annually, the UKGC is tasked with making policy decisions that safeguard both consumers and the industry. This balancing act reflects the critical importance of innovative approaches.

Rhodes also highlighted the UKGC’s commitment to transformative projects, such as ‘GamProtect.’ This pilot program involves multi-operator data sharing to create a Single Customer View (SCV) of the UK gambling industry. The ultimate goal is to ensure that a gambler at risk of serious harm from one operator is protected by all operators. Such initiatives demonstrate the Commission’s dedication to holistic consumer protection.

Collective approach for a safer future

Rhodes explained that the fight against illegal gambling is a shared responsibility among regulators worldwide. Despite variations in gambling laws and market structures, the common goal remains the same: to create safer, fairer, and crime-free gambling markets. The challenge is complex and contingent on several factors, including existing laws, market composition, and the application of regulations. These factors directly affect channelization rates, which, in turn, influence the prevalence of illegal gambling.

Rhodes mentioned that Great Britain has achieved an impressive 97.6 percent channelization rate by international standards, but even in this well-regulated market, illegal online gambling remains a concern. To address this issue, the UKGC has received additional funding to develop resources aimed at combating illegal online gambling. The Commission has intensified its efforts through intelligence-led disruption, resulting in a remarkable 500 percent increase in enforcement against illegal gambling between 2021 and 2022.

The success of these enforcement measures is evident in the 46 percent reduction in traffic to illegal gambling sites and the blocking of 17 of these sites from Google search results. The UKGC has also worked closely with payment providers, search engines, internet service providers, software licensees, and social media platforms to obstruct access to illegal websites. Rhodes advised regulatory counterparts to focus on protecting consumers at the source, effectively working upstream in the battle against illegal gambling.

In conclusion, Rhodes said that it is important to view the fight against illegal gambling as a shared risk and opportunity for licensed operators. Collaboration with key stakeholders has been instrumental in the UKGC’s progress.

The Commission is also ready to support countries newly entering the realm of online gambling regulation, demonstrating a commitment to sharing experiences and working together for better outcomes on a global scale.

The world may be too vast for any one entity to act as the “World Police,” but through cooperation and shared knowledge, better results can be achieved for everyone involved in the gaming industry.

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