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Betnation, a leading online casino in the Netherlands, has announced its venture into sports betting through a collaboration with British-based sportsbook provider Metric Gaming and platform provider Bragg. This strategic move highlights Betnation's dedication to offering engaging and responsible gambling experiences.  

In a press release, Betnation said the newly launched Dutch sportsbook boasts a fresh, transparent design aimed at ensuring player safety and promoting responsible gambling practices. 

Unique technological integration 

Setting itself apart from competitors, Betnation becomes the first provider in the Netherlands to leverage Metric Gaming’s state-of-the-art technology. This partnership enables Betnation to offer a customizable service, giving it a distinct edge in the market. 

Robert Schouten, CEO of Betnation, emphasizes the unique nature of this launch: "This is not just a new service, but the realization of a vision that has been nearly two years in the making. Together with our partners, we offer a top experience that aligns with our pursuit of enjoyment and safety."  

Smooth soft launch and market differentiation 

The collaboration with Metric Gaming has been pivotal in the seamless rollout of the sportsbook.  
Keith Hayes, CEO of Metric Gaming “We’re grateful for the trust placed in us by Robert and his team to help fulfill their vision for Betnation. The importance of a sportsbook to differentiate an iGaming proposition cannot be overstated, and Betnation now has the tools and partners to stand out in a competitive market and control the long-term development of its sportsbook.” 

“I’m incredibly proud of our teams for smoothly navigating the soft launch phase within a week and we’re excited to showcase the power of what we’ve built,” Hayes added. 

Immediate availability and prospects 

Effective immediately, existing Betnation players can access the new sportsbook, while new players are encouraged to join and experience the innovative platform. 

"Approval by the Dutch Gaming Authority confirms our commitment to high quality standards and responsible gaming behaviour. We look forward to future innovations and improvements and invite everyone to experience the future of sports betting at Betnation," Schouten concluded. 

https://www.youtube.com/watch?v=vphOVAwZ2WE
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