Advanced Casino Solutions (ACS), a top provider of targeted marketing and player engagement solutions, has announced major upgrades to its industry-leading Precision Insights & Engagement (PIE) platform. These enhancements provide deeper and more detailed insights into visitor behaviour, setting a new standard for data-driven marketing in the casino industry.
The upgraded PIE platform empowers casino executives with access to visitor data. It offers a solution with actual visitor counts and comprehensive demographic profiles, extending insights beyond a casino’s own property to include competitors. Interactive graphs allow for dynamic analysis of specific visitor attributes, such as gender, age, and activity level.
“Through the latest enhancements to PIE, we are empowering casinos to target and engage their audience with even greater precision. This upgrade makes PIE an essential tool for any casino aiming to optimise its marketing strategies and outmaneuver competition,” says Scott Stokes, Founder and Chief Decision Maker of ACS.
Ryan Frohberg, Chief Marketing Officer at Casino del Sol and a PIE user echoes this sentiment, “The upgrades to PIE have revolutionised our marketing capabilities, allowing us to act on insights with agility and effectiveness that were previously unattainable. The partnership we have with ACS has led to immense growth at our casino.”
Designed to cater to the needs of both casino and hospitality industry leaders, the enhancements offered by PIE facilitate deeper engagement across a range of marketing channels. These channels include digital, email, direct mail, and phone interactions. The inherent versatility of PIE positions it as a powerful tool for boosting guest experiences and strengthening engagement at each touchpoint.
With these advancements, the PIE platform is expected to redefine how casinos understand and interact with their clientele. The upgrade empowers casino stakeholders to enhance strategic targeting and engagement needed to maximise player value. In addition it facilitates the operator to capture a larger share of the gaming industry’s revenue by providing deeper insights and more granular data.
ACS’s PIE platform is a powerful tool for maximising guest engagement and driving revenue growth. PIE moves casino marketing beyond guesswork by providing a comprehensive suite of data analytics designed to deliver superior audience insights and personalised guest experiences.
The platform’s strength is providing casinos with accurate visitor counts and detailed demographics. This eliminates the need for estimations, allowing targeted marketing strategies that resonate with specific guest segments to be developed. However, PIE goes beyond simply knowing who the guests are. It delves deeper, analysing guest behaviour and interaction within the casino to uncover preferences, habits, and engagement levels. With this in-depth understanding, casinos can tailor marketing campaigns to each guest, creating personalised experiences that foster stronger relationships and loyalty.
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