Alexander Wang launches flagship store on Las Vegas Strip

Jade Denosta August 1, 2024

SiGMA news

Alexander Wang launches flagship store on Las Vegas Strip

Luxury fashion brand alexanderwang has made its grand debut on the Las Vegas Strip by opening its first-ever store at the Fontainebleau Las Vegas. The 2,500-square-foot boutique is a stylish addition to the hotel-casino’s impressive retail lineup.

Known for its edgy yet sophisticated designs, alexanderwang offers a curated selection of men’s and women’s collections, including the highly anticipated Bridal Capsule Collection. This marks the first time the brand has made its bridal line available to Las Vegas shoppers and was even featured on the brand’s Facebook account.

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“We are thrilled to partner with such an iconic brand like alexanderwang,” said Brooke Soffer, Fontainebleau’s vice president of corporate retail. “We pride ourselves on our commitment to delivering unique, luxury experiences for our guests – and adding alexanderwang to our repertoire does just that.”

Kristin Pasternak, Chief Commercial Officer for alexanderwang, expressed excitement about the new flagship location. “As a leader in luxury hospitality, Fontainebleau Las Vegas demonstrates a deep understanding of experiential retail curation, and we’re thrilled to welcome our global and Las Vegas communities to our new store.”

In addition to the Bridal Capsule Collection, the Fontainebleau store will be the exclusive retailer of the popular Ricco bag line in Nevada.

The new alexanderwang store joins an impressive line-up of luxury brands at Fontainebleau, including Chrome Hearts, Giuseppe Zanotti, Missoni, and Vittorio Borghese.

Alexander Wang revamps his brand with new collection

Alexander Wang (pictured above) has been a notable figure in the fashion industry for nearly two decades. He has launched his Resort 2025 collection, marking a significant moment in his brand’s rebranding effort. This new collection is presented alongside his pre-fall and spring 2024 pieces, showcasing a fusion of nostalgia and contemporary design.

The key element of Wang’s rebranding is his recently revamped SoHo boutique, now known as “The Garage.” The space has dramatically transformed into an automotive-themed environment, featuring tyre tables, car-shaped wall decor, and stacks of cash. This innovative setting highlights Wang’s commitment to redefining his brand’s image.

As the fashion industry has evolved quite dramatically, Wang faces the challenge of building a lasting community and re-establishing his brand’s presence.