Betsson Group Selects Scientific Games to Power U.S. Sports Trading

Scientific Games Corporation (NASDAQ: SGMS) has agreed terms to deliver its OpenTrade^™ product to Betsson Group

The Company has secured a multi-year, worldwide deal to provide the entire Betsson brand portfolio and B2B network with the Don Best Sports’ (“Don Best”) U.S. sports proprietary pricing service.

As part of the OpenSports™ product suite, OpenTrade will be available across all major professional and collegiate U.S. sports for both pre-match and in-play events.

This new deal will further underpin Betsson’s entry into the U.S. online sports betting market. Betsson plans to launch a proprietary sportsbook with its partner Dostal Alley Casino in the first part of 2021, pending regulatory approval.

Jesper Svensson, CEO at Betsson Group, said: “As part of our expansion into the U.S. market, we understand the importance of sharpening our trading functions across all U.S. sports and that’s why we’ve partnered with Scientific Games for its OpenTrade product.

Don Best has a rock-solid reputation for their real-time betting data and pricing covering North American sporting events. Working with Scientific Games, we’re in a really strong position to penetrate the U.S. market and provide a world-class sports betting experience to players.”

Keith O’Loughlin, SVP Sportsbook, Digital at Scientific Games, said: “Betsson Group has strong ambitions within the U.S. sports betting market and we’re excited to be supporting their efforts with the launch of OpenTrade.

Our Don Best sports proprietary pricing service will boost their teams with unrivaled trading capabilities to ensure they’re delivering quality and accurate odds both before and during all U.S. sports. Betsson joins a long list of leading operators that utilize OpenTrade, which is proven to bring the most comprehensive and cutting-edge trading services to market-leading brands.”

SiGMA Calendar:

SiGMA Americas and AIBC Digital Summit were launched with great success in the past week, pushing the shifting grounds of the gaming industry towards LatAm and discussing the current developments in digitalization. In a first for SiGMA, both the gaming and the tech segments of the conference were offered in 3 languages, English, Spanish and Portuguese.

SiGMA will launch its next series of events in 2021, with SiGMA Europe headlining next year’s calendar. Inaugural summits in Asia and Americas are also set to dominate the year, with SiGMA Asia launching in May 2021 and SiGMA Africa in 2022! Explore the full agenda here and register now!