Fanatics elevates sports betting in mountain state of Vermont

Lea Hogg January 11, 2024

SiGMA news

Fanatics elevates sports betting in mountain state of Vermont

Marking a leap forward for the world of legal sports betting, Fanatics has officially launched its sportsbook in Vermont. The Vermont Department of Liquor and Lottery, in a pioneering move, selected Fanatics Sportsbook, alongside two others, to spearhead mobile sports wagering in the state. With this launch, Vermont becomes the tenth state to embrace the cutting-edge platform, showcasing the escalating influence of online sports betting in the United States.

Winning strategy

Building on its successful ventures in other states, Fanatics recently initiated a soft launch of its sportsbook in Connecticut.

Connecticut marked the ninth state where the company rolled out its platform, covering both retail and online sports betting. The launch in Connecticut was accompanied by an exclusive sports betting partnership with the Connecticut Lottery Corporation (CLC), solidifying Fanatics Sportsbook as a major player in the industry.

New chapter in legal online sports betting

During the Connecticut launch, Fanatics Sportsbook secured the coveted position of the official odds provider for all CT Lottery sports betting retail kiosks, spanning various sports like basketball, hockey, baseball, martial arts, and more. The partnership extended to the upgrade of retail locations with new branding and the introduction of self-service betting kiosks, enhancing the overall sports betting experience for customers.

As part of its commitment to responsible gaming, Fanatics Sportsbook incorporated key features during the soft launch, including altered hours of operation for the first week and a cap of 2,000 customers for the online platform. The platform also boasts a customer-centric loyalty program, offering FanCash, where users can earn up to 5 percent of their wager back. This FanCash can be redeemed for bonus bets or merchandise through the Fanatics website, showcasing the brand’s dedication to enhancing user engagement.

In a strategic move to provide an immersive experience, Fanatics partnered with Genius Sports to introduce BetVision—a live sports betting product. This innovative feature allows customers to place bets while live-streaming select NFL games through the app, merging the thrill of live sports with the excitement of in-the-moment betting.

As the online sports betting landscape continues to evolve, Fanatics Sportsbook’s expansion into Vermont signifies not only the growing popularity of legal sports betting but also the brand’s commitment to delivering cutting-edge technology, responsible gaming, and an unparalleled user experience.

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