European iGaming congress rewards company with ‘player-first’ philosophy

News Team November 4, 2024

SiGMA news

European iGaming congress rewards company with ‘player-first’ philosophy

The recent European iGaming Congress in Warsaw highlighted SOFTSWISS, a company that has consistently prioritised a player-first approach, earning it multiple accolades at the 2024 European iGaming Excellence Awards. This event drew together industry leaders and innovators, stressing the importance of player-centric practices in the evolving gaming landscape.

SOFTSWISS achieved recognition in four distinct categories, including Best Customer Service, Innovation in iGaming Technology, iGaming Leader of the Year, and iGaming Influencer of the Year.

In the Best Customer Service category, the firm was celebrated for its player-first ethical framework, which proves its commitment to responsible gaming. Boasting an impressive 83 percent customer satisfaction rate, the company prioritises delivering an optimal experience for its players, coupled with robust fraud protection measures. This dedication earned the title of Best Customer Service for the second year in a row.

A player-centric philosophy is a win-win approach for any company aiming to succeed in the competitive gaming market, as a company spokesperson from Uusimmatkasinot.com explained: “We’ve always believed in putting our customers first. After all, they’re the foundation of our success. It only feels fair that we should reward their loyalty by catering to what they like best. That way, everyone wins.”

Innovation

The award for Innovation in iGaming Technology was secured through the introduction of inventive features designed to improve player engagement and safety. Notable innovations included unique sportsbook bonuses, a risk-scoring tool aligned with responsible gaming standards, and an impressive network jackpot campaign that saw the average bet sum rise by as much as 150 percent following a jackpot win.

Leadership

Recognising the visionary leadership that has propelled the company forward, the founder was honoured as the iGaming Leader of the Year. Under his guidance, the organisation expanded into new markets and segments within the online entertainment sector, further completing its game portfolio through strategic acquisitions and partnerships. The appointment of F1 star Rubens Barrichello as Non-Executive Director for Latin America marked another notable step forward in the company’s growth trajectory.

Additionally, the Chief Marketing Officer received the title of iGaming Influencer of the Year for her transformative marketing strategies that have reshaped traditional approaches in the industry. Her award-winning campaigns and insightful industry reports have played a crucial role in amplifying brand awareness, positioning the company as a leading name in iGaming media for three consecutive years.