Key highlights: SiGMA Group’s major successful event staged in the Balkans

Key highlights: SiGMA Group’s major successful event staged in the Balkans

After so many months of eager anticipation, SiGMA Group debuted its summit in the Balkan region. This inaugural event got off to a wonderful start with attendance exceeding 2700 esteemed delegates. As we wrap up another groundbreaking event for this year in Belgrade, here are some fantastic recollections from this week’s three-day summit.

1. Balkan landmarks guided tour

Delegates had the chance to celebrate Belgrade’s vibrant Serbian culture during a city tour on the first day of the Summit. The tour took them through the city’s Medieval landmarks as well as its modern-day attractions, revealing the city as a center of history and a crossroads of forward-thinking and innovation.

The Balkans are regarded for having some of the most distinctly Mediterranean views and experiences, with the peninsula being famed for its natural beauty, rich cultural heritage, and outstanding cuisine. The area has a lot to offer with delegates visiting Split’s Adriatic coast to Lake Bled’s castle-like setting. Here they were able to learn more about the rich history and origins of Belgrade. From Belgrade’s world-class restaurants to its coffee on the view along the Danube and Sava rivers this was the perfect introduction to the Balkans’ most populous city.

Balkans Cultural tour

2. Heated debates

Some of the most significant discussions in the overall context of the revolutionary gaming business were held on the SiGMA conference stage.

Top speakers including Robert Dowling, Petar Pesic, Mark Thorne, and Alexandre Tomic attracted a large audience to the stage through several panels highlighting important facets of the rapidly changing gaming business world.

Here’s what some of them had to say:

“Research shows that consumers are more likely to buy a product that has some kind of VR component. Using Metaverse to buy or sell actual products is also a possibility.” – Keo Sar

“Innovation goes hand in hand with brand recognition. That’s how you leave your mark and shape the industry” – Milena Petrovska

“Hiring for HR is not an expense, but an investment. If you’re looking at it as an expense, you’ll be out of the game.” – Andre Pier

“It is inevitable that we’re heading towards the Metaverse. Soon enough, owning digital assets like NFTs will become necessary.” – Megan Nilsson

“The Metaverse is an unavoidable reality. It has proven itself in the medical, education,al and gaming fields. The tech will follow this success.” – Salah Eddine Mimouni

Heated Debates Balkans

3. Charity drive

Carrying on the event’s good feeling on Tuesday night, SiGMA’s charity auction generated €19,000 for the SiGMA Foundation through competitive bidding. Rick Goddard, who was leading this art auction, put a number of paintings and NFTs under the hammer, including works by Malta-based artist Derek Mason.

The most popular piece of art from the evening, Heraldic by Derek Mason, which depicts Belgrade’s growing status as a gaming hub, sold for €10,000 after a round of spirited bidding. Another €2000 was made by Mason’s version of the well-known mask from the V for Vendetta film, and a similar oil on canvas, Innovation, also sold for €5000.

Additionally, a mythology-inspired painting showing the Titan Atlas defending the cryptocurrency industry helped the SiGMA Foundation charity raise €1,500. Gnomevil’s NFT was another item for sale, and a customer wanting to own one of the five items in this collection quickly bought it.

The funds generated from this night will be used for ongoing projects that the Foundation is running such as the construction of a primary school in Ethiopia, the installation of a solar power system to benefit distant areas in the Philippines, and a project headquartered in Malta to combat loneliness.

4. Success on stage

Amongst premier networking opportunities during the summit was the gala Awards Night which brought together luminaries in the industry together for an evening of recognition and celebration of achievement, attracting a guest list of over 300 esteemed individuals to its inaugural debut in the Balkan region. We heartily congratulate each of the SiGMA Balkans Awards winners.

Some of these winners included: Pin-up Casino (Best Online Casino of the year), Elbet (Best Industry Rising Star of the year), Jumio (Best KYC Solution of the year) and Silver Bell Group (Best Customer Service of the year).

SiGMA Awards Balkans

5. Cutting-edge media

Those participating in the Summit commented on the event as a rapid way to expand well beyond the Balkans, with opportunities ranging from podcasts, interviews and features on the expo floor. With a wide range of thought-leaders, C-Suite executives, and visionaries advancing the industry, SiGMA’s interviewers, and reporters were on the go collecting great content in a designed space created for all exhibitors to conduct interviews.

SiGMA Group has mastered the art of providing our sponsors, exhibitors, and all delegates with their time in the spotlight and wholeheartedly thanks the expertise of our top-tier in-house media team, which consists of videographers, content specialists, interviewers, and reporters.

Media exposure Balkans

6. Pitch deck aced

SiGMA Pitch also took place during the event with Ilija Jaksic, CEO for 9Tales, crowned winner. By providing actual asset ownership and a professional gaming experience with NFT technology, 9Tales is revolutionising the gaming experience. Their game provides players with a unique experience as well as financial incentives thanks to a cutting-edge paradigm.

Jaksic explains how important an event like the Pitch is as he goes on to further say that it gives visibility to companies that are starting out. “It also gives trust to potential investors, they know we have gone through the process of pitching, we have had our ideas challenged, and were able to succeed and prove that we know what we’re doing. Overall, even for the future, the questions asked – either by the public or by the investors can help us consider problems we haven’t yet thought about.”

When asked about what gave their company an edge over other pitches he explains “I think the fact that even though we are still a startup, we’re not at the idea stage. We have already started building. We showed the judges that we have very clear ideas and a roadmap of what we were doing. Our use of NFT and Blockchain tech was not just based on buzzwords but on a realistic way of using them to improve the gamer experience.”

Interested in participating in our next pitch? Apply here.

Start up Pitch - Balkans

7.VIPs mingle and dine

Over the summit’s three days, guests were able to attend a variety of VIP networking dinners. These meals gave them plenty of opportunities to meet with fellow industry dignitaries while taking in some of Belgrade’s greatest views.

The VIP dinners provided the ideal opportunity to network and make connections in a friendly environment where they could relax and forge synergies. Dinners like these are fully sponsored and completely free of charge for our wonderful delegates. These evenings offer the chance to discuss the concepts raised on stage with the professionals in-depth and in a relaxed setting and have been essential in bridging the gap between investors and investees.

Networking Dinner Balkans

8. MMA fight of the season

A lot of work and organization was put forward for this other stellar evening. On Aug 24th, 2022 at KSC Pinki Zemun in Belgrade, Centurion in collaboration with SiGMA Group presented the Centurion FC Leo Rudit tournament.

From the spectacle of fighters being carried to the cage by Roman Centurion Soldiers to raw strength and emotion expressed in the ring, Centurion FC showcased all facets of this great sport as part of the event. This evening saw many prominent athletes of the European scene putting up a great show and exciting the audience present.

These were the 9 bouts played throughout the night and their winners: 

Pochev VS Mecanovic: WINNER Pochev

Costello VS Novakovic: WINNER Costello

Zivanovix VS Akif: WINNER Akif

Dragisic VS Tetruashvili: WINNER Tetruashvili

Suprovici VS Zembala: WINNER Zembala

Spasic VS Tauber: WINNER Spasic

Kandic VS Grozdev : WINNER Grozdev

Marjanovic VS Marazzo: WINNER Marjanovic

Jakovlkevic VS Chepo: WINNER Chepo

Balkans Fight MMA

9. HellRaisers conquer Esports stage

Overwhelming excitement filled the Esports Arena as the Dota 2 tournament took place on the expo floor. The tournament organised by SiGMA Group, in collaboration with TwogNation, was also what made part of the three-day expo. In a round-robin format, four teams played for points, with Hell Raisers and LevelUP moving on to the final championship match.

The fight was intense right up to the last seconds when Hell Raisers pulled off the feat that won them the title. Sincere congratulations to the winners and to all the competitors for such a captivating display of talent.

Balkans Esports Winners

10. A night to remember

Wrapping up the event in style, the Closing Night delivered top-notch entertainment to the thriving tech and gaming district of Belgrade. Thanking our guests, speakers, and exhibitors for their support, SiGMA hosted a cracking evening featuring a lineup of top DJs including DJ JJoy and DJ Uppeke.

The official, highly-anticipated close-off took place on the last day of the event at Hype Belgrade Night Club. This luxury, high-class club is located at ex Mixer House, one of the most popular nightlife areas in Belgrade, at Savamala. With an exclusive attendance list of VIPs, industry leaders, specialists, policymakers, and c-levels from around the globe, this evening was surely not one to be missed.

Closing Night Party Balkans


Do you have what it takes to win up to €500,000 in equity investment?

Following a very successful run, the next edition of SiGMA Pitch returns for another round at Malta Week. Over 100 start-ups will be selected to showcase their products and initiatives throughout the event.

The judges’ top ten will stand to compete for a valuable equity investment. Please contact Emily on [email protected].

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