LeoVegas partners with Karolinska Institutet to prevent problem gambling

Swedish gametech company LeoVegas said it has partnered with the Karolinska Institutet’s Department of Clinical Neuroscience, one of the world’s leading medical universities, to research problem gambling.

LeoVegas to give funding and raw data on problem gambling

According to the official announcement, a four-year research project will focus on raising awareness for gambling problems and improving methods for identifying and preventing them by studying LeoVegas’ customer data.

On the other hand, LeoVegas Group has committed to provide funding and raw data to the research team. The project is expected to start in autumn 2022, with Professor Philip Lindner leading the way.

Lindner stated that it is essential to spread scientific knowledge about problem gambling and other similar addictions, to benefit society.

“This collaboration gives us a unique opportunity to study data that hasn’t previously been available for research,” he said.

Taking greater responsibility

The research project comes in the middle of this year’s Safer Gambling Week.

Gustaf Hagman, CEO of LeoVegas Group, explained that responsible gaming is an important priority for both companies.

“We believe that our industry must take greater responsibility for contributing knowledge and facts about gambling-related problems, and learning how to minimise these issues,” he concluded.

In August this year, LeoVegas was hit with a £1.2 million penalty by the UK Gambling Commission (UKGC) for social responsibility and anti-money laundering shortcomings.

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