Marga Nograles calls the Philippines a ‘treasure trove’ at SiGMA Asia 2024

Christine Denosta August 19, 2024

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Marga Nograles calls the Philippines a ‘treasure trove’ at SiGMA Asia 2024

Looking back to one of the Philippines’ largest events this year, Maria Margarita “Marga” Nograles, the Chief Operating Officer of the Philippine Tourism Promotions Board (TPB), warmly welcomed the delegates of the SiGMA Asia Summit 2024 as she described the Philippines as a “treasure trove of experiences”.

Nograles talked about the beauty of her country during her speech last 4 June, during day one of the summit at SMX Convention Center, Manila. She discussed the importance of creating impactful tourist experiences in the Philippines.

Watch Marga Nograles’ presentation of the Philippines during SiGMA Asia Summit 2024:

“Whether you seek luxury travel, adventure trips, or gaming experiences, the Philippines offers world class integrated resorts to indulge your passions and relax.”
– Marga Nograles, COO of TPB

The Philippines is home not only to 7,641 islands with renowned beaches and clear waters but also to a rich cultural heritage and delicious cuisine that caters to all types of travellers. The Southeast Asian country also caters to various interests, from luxurious adventures, relaxation, gaming, and many other entertainment activities, all infused with Filipino hospitality.

The TPB plays a big role in marketing and promoting the Philippines as a premier destination for leisure, meetings, incentives, conferences, and exhibitions (MICE) and investment by collaborating with various sectors to create customised packages catering to different interests.

Nograles also emphasised TPB’s commitment to empowering its members by providing the latest market intelligence and access to major tourism events, particularly in their 13 key markets, including South Korea, Japan, China, and Australia, which have consistently generated about 100,000 tourist arrivals over the past two years.

As evidence of its hard work and dedication, the SiGMA Asia 2024 was also promoted by TPB, which resulted in a successful event enjoyed by about 17,000 attendees from different parts of the world.

Travel Philippines App

Recognising the importance of technology in tourism, the TPB launched the enhanced Travel Philippines app. This app empowers tourists to discover destinations, curate personalised itineraries, and connect with accredited hotels and tour guides.

Nograles’ speech concluded with a powerful message, echoing Philippine President Ferdinand “Bong-bong” Marcos Jr.’s words about the Philippines offering world-class talent and creativity. Nograles assured tourists that the Philippines is committed to creating experiences that matter.

SiGMA Asia 2025

SiGMA Asia has announced that the summit will be back in Manila on 1-4 June 2025 to showcase more interactive learning and unparalleled networking experiences.