Pinnacle partners with EveryMatrix to enhance casino offering

Anchal Verma October 4, 2024

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Pinnacle partners with EveryMatrix to enhance casino offering

Pinnacle, a global betting and gaming operator, has announced its partnership with EveryMatrix, a iGaming software provider. The partnership will allow Pinnacle to use EveryMatrix’s CasinoEngine technology to strengthen its casino brand.

Pinnacle to access 31,500 casino titles

The integration of EveryMatrix’s CasinoEngine will give Pinnacle access to over 31,500 casino titles, significantly increasing the variety of games available to its players. Known for its strength in sports and esports betting, Pinnacle is now looking to expand its casino portfolio with this partnership. The collaboration is set to evolve further. In the next phase, the company will integrate additional tools from EveryMatrix, including BonusEngine and JackpotEngine.

These technologies will enable Pinnacle to offer flexible and customisable jackpots, along with enhanced player reward and bonus management systems designed to improve player engagement and retention.

Building a modern casino front end

Pinnacle has already used EveryMatrix technology to develop a significant portion of its new casino front-end. This integration allows Pinnacle to offer customisable jackpots and a more dynamic gaming experience for its players.

Stian Enger Pettersen, CEO of Casino at EveryMatrix, while highlighting the significance of this partnership said, “To partner with a brand as well known and well respected as Pinnacle is a huge endorsement of our capabilities to significantly grow casino revenues for tier-1 operators across global regulated markets.
“We’re delighted that Pinnacle’s management team has placed their faith in us to drive forward their casino and take it to the next level.”

Nicole Kalcheva, Head of Casino at Pinnacle said, “Sports and esports have consistently been our strongest play, but with our new partnership with EveryMatrix and the proven excellence their products and services continue to achieve, we know we can reach the same heights in casino, providing our players with the ultimate best-in-class experience across all verticals.”

Expanding Pinnacle’s casino brand

Pinnacle has been offering its services since 1998. It is known for its low margins, high limits, and a “winners welcome” policy. With its latest casino expansion, Pinnacle aims to strengthen its position in the competitive iGaming market.

EveryMatrix provides iGaming software, content, and services to both established and emerging brands. The company’s portfolio includes solutions for casinos, sports betting, payments, and affiliate management. EveryMatrix’s modular and scalable platform allows operators to integrate a variety of gaming technologies while maintaining compliance in globally regulated markets. Currently, EveryMatrix has a global presence, with over 1,000 employees across 13 countries, and serves more than 300 customers, including those in the regulated U.S. market.

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