Relax Gaming extends ReelPlay partnership

ReelPlay’s third-party content to go live under new deal

Relax Gaming, the innovative content provider and aggregation platform, is to launch a premium collection of ReelPlay’s third-party studio partner content after the two businesses extended their distribution agreement.

Following the successful launch of ReelPlay’s proprietary portfolio in August, including first to market releases of Hypernova Megaways  and El Dorado Infinity Reels, the Australian independent games studio will now also provide top-quality titles from its selected partners.

As part of the Powered By partnership agreement, all parties will gain access to Relax Gaming’s fast-growing distribution platform, which supports swift and efficient onboarding of a wide range of partnered content.

Simon Hammon, Relax Gaming CPO.

Simon Hammon, Relax Gaming CPO, commented: “ReelPlay’s proprietary in-house casino games have been a hit with players and it’ll be a great advantage for Relax to add titles from ReelPlay’s quality studio partners as part of the extended deal.

“The growth of our existing partnerships demonstrates the appetite in the market for mutually beneficial distribution agreements that further the reach of other providers and boost our portfolio with coveted content.”

David Johnson, CCO at ReelPlay, said: “We’ve been impressed with Relax Gaming’s technical ability to support a range of studios and quickly bring their games to market.

“Widening the scope of our agreement will provide a level of expertise and exposure to our partners that is unique in the market. The Relax Gaming team are a pleasure to work with and we look forward to leveraging the mutual benefits of this agreement extension.”

Relax Gaming’s portfolio now boasts over 1000 titles from leading studios and suppliers, providing partners with rapid and easy access to its third-party catalogue via seamless integration, as well as its award-winning proprietary titles.

About SiGMA Expo:

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For those planning to attend SiGMA Manila, AIBC Manila and ICE Asia at SMX on June 8-9th, this is the buzzing business environment to be expected: