Superbet has been announced as the official bookmaker and sponsor of Wisła Kraków, one of the most prestigious football clubs in Poland. The partnership, contracted until 2027, represents a huge milestone for both organisations and is the beginning of a new cooperation.
The worth of this partnership is anticipated to surpass the revenue of the club’s previous principal sponsor, highlighting the powerful influence of this collaboration. Both Superbet and Wisła Kraków are positioned to drive remarkable value through this transformative partnership.
The partnership aims to involve Wisła Kraków’s supporters actively. Fans can now directly support the club’s academy by enrolling with a specialised fan code provided by Superbet. This distinctive approach underscores the dedication to the club’s enduring development and triumph.
The collaboration between Superbet and Wisła Kraków is anticipated to boost Superbet’s presence in the Polish market. As part of the agreement, Superbet’s logo will be displayed on the back of Wisła Kraków’s first team match shirts, marking a huge stride in the bookmaker’s strategic expansion in Poland.
Jaroslaw Krolewski, President of Wisła Kraków SA (pictured on the left), warmly welcomed Superbet as a key sponsor, emphasising the substantial backing and momentum for the club’s sustained progress, “Thanks to Superbet, we can set even more ambitious sports and development goals. I am particularly pleased that our business partner is a company with such a talented team of people. Together, it will be great.”
The alliance between Superbet and Wisła Kraków represents enthusiasm and commitment to fan involvement, and a collective vision for success. As both entities look toward the future, this collaboration will further enhance broader Polish football landscape.
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