Why social engagement and interactive entertainment are crucial for online casinos

News Team 1 month ago
Why social engagement and interactive entertainment are crucial for online casinos

Michael Pedersen, Chief Commercial Officer at Livespins, (pictured above), says that the necessity for online casinos to evolve with the digital entertainment landscape. As consumers juggle a multitude of entertainment options, from Netflix to TikTok and a myriad of mobile games, online casinos are in a fierce battle for attention. The social aspect of entertainment, once a novelty, has now become a standard expectation.

Apple, Netflix, and Disney Plus have set the bar high by integrating social features that allow friends to share and discuss movies in real time, despite physical distances. Online casinos, however, lag in offering comparable social experiences, which could be detrimental to their appeal, especially among Millennials and Gen Z audiences. These demographics, accustomed to connected gaming experiences on consoles, expect similar interactive and communal activities in all forms of entertainment.

In the realm of online casinos, merely playing slots against a random number generator is no longer sufficient. The popularity of live casinos, where players can interact as they would in a physical casino, is indicative of this shift. Yet, compared to the dynamic social interactions available on platforms like Snapchat and TikTok, live dealer games can appear rigid.

Collective betting and streamer interaction

Players seek more than just conversation; they desire collective betting experiences. This is reflected in the surge of online slot and casino streaming, with viewership hours on Twitch and Kick soaring from 400 million in 2022 to 620 million in 2023. Livespins has identified this trend and offers a platform where players can watch their favourite streamers play slots and participate in group bets, enhancing the sense of community and interaction.

While Twitch’s ban on certain brands has made operators cautious, it’s crucial to note that not all online casinos were affected. Those licensed in jurisdictions with adequate consumer protections can still utilize Twitch and other platforms like DLive and Kick. Embracing these platforms is essential for genuinely connecting with the younger generations, who are pivotal for the future of online casinos.

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