Aristocrat Gaming partners with Princess Cruises

Neha Soni October 24, 2024

SiGMA news

Aristocrat Gaming partners with Princess Cruises

Slot machine and casino game manufacturer Aristocrat Gaming has partnered with Princess Cruises to provide innovate gaming experiences for guests onboard.

Aristocrat Gaming will also create promotions with land-based casinos that will be offering Princess cruises as rewards. The collaboration includes themed slot gaming zones like the recently unveiled ‘Buffalo Zone’ aboard Sun Princess. It will bring the slot games manufacturer’s best-known series of slots together in one space for players.

“We are proud to be the newest partner of Princess Cruises, bringing together our iconic brands to create innovative and entertaining experiences for players on the sea and off,” said Hector Fernandez, CEO of Aristocrat Gaming.

“In addition to exciting promotional opportunities throughout the year, we are excited to set sail with fans on the inaugural Buffalo-themed cruise.”

Guests onboard Princess ships will be able to play casino games in themed slot gaming zones, including Buffalo Zone by AG.

Marquee event in 2025

Buffalo Zone offers players an unparalleled gaming experience along with Aristrocrat Gaming’s most iconic brand and series of games. In 2025, AG will host a marquee event aboard the Sun Princess to celebrate the top fans of the Buffalo series.

“Our Princess casinos are among the most popular experiences aboard our ships and we’re confident Aristocrat Gaming can further elevate the gaming experience for our guests,” said John Padgett, president of Princess Cruises.

“This partnership allows us to create even more entertainment value in our casinos by bringing favorite Aristocrat Gaming brands to life aboard our Princess ships.”

Aristrocrat Gaming services customers in over 300 jurisdictions globally and is part of Aristocrat Leisure Limited. In May, Aristrocrat Leisure announced that it was conducting a strategic review of its gaming businesses following the release of its financial statements for the first half. The Australian casino firm had announced it would sell Big Fish Games and Plarium as part of the strategic review.