Aristocrat Gaming scores official partnership with Dallas Cowboys

Lea Hogg June 18, 2024

SiGMA news

Aristocrat Gaming scores official partnership with Dallas Cowboys

Aristocrat Gaming and the Dallas Cowboys have announced a multi-year partnership that establishes Aristocrat Gaming as an official partner of the Cowboys. This partnership will prominently feature Aristocrat Gaming’s branding across the AT&T Stadium all year round, ensuring visibility in-stadium, on the concourse, and during game time.

This collaboration is set to enhance the game-day experience with a series of in-game promotions, digital integrations, and game-day activations that promise to engage and entertain fans.

Key Highlights	Aristocrat Gaming and Dallas Cowboys partnership
✅ Year-Round Visibility	Aristocrat Gaming™ will enjoy a strong presence within the Cowboys’ home ground, featuring year-round prominent signage throughout AT&T Stadium.
✅ In-Game Branding	Fans will notice Aristocrat Gaming’s branding during games, both within the stadium and on the concourse.
✅ Engaging Promotions	The partnership will bring exciting in-game promotions to life, offering fans unique experiences.
✅ Digital and Game-Day Activations	A synergy of digital integrations and game-day activations will provide a dynamic atmosphere for attendees.

Source: SiGMA

Hector Fernandez, CEO of Aristocrat Gaming, expressed his enthusiasm about the partnership: “We are proud to be the newest partner of the Dallas Cowboys, one of the world’s premier sports and entertainment organizations with a history as championed as Aristocrat Gaming. With the success of our NFL Slots portfolio, we’ve brought the excitement of fan-favorite teams like the Dallas Cowboys to casino floors nationwide. We’re eager to introduce even more innovative experiences to fans through this partnership.”

Winning Play

Echoing this sentiment, Chad Estis, EVP of Business Operations for the Dallas Cowboys, shared: “The Cowboys are excited to partner with Aristocrat Gaming to bring even more ways to entertain our fans. We pride ourselves on aligning with world-class partners, and Aristocrat Gaming has been a pioneer in the gaming industry for decades. We’re thrilled to collaborate with the Aristocrat team on activation and branding opportunities throughout the year and to feature our Cowboys marks on their slot machines across the country.”

In a move that continues to expand their presence, Aristocrat has also recently partnered with Mohegan Pennsylvania to establish a smoke-free lounge at its Wilkes-Barre location, further demonstrating their commitment to innovation and customer experience.

Find out more about SiGMA East Europe Summit 2024 to be held in Budapest.