Aristocrat expands to New Jersey via Hard Rock Bet

Jade Denosta July 4, 2024

SiGMA news

Aristocrat expands to New Jersey via Hard Rock Bet

Aristocrat Interactive, the recently established iGaming brand under the umbrella of Aristocrat Leisure Ltd, is strategically expanding its presence in the New Jersey market by entering into a partnership with the renowned online gaming platform Hard Rock Bet.

Titles to look forward to

On 2 July 2024, Hard Rock Digital released a statement on their website regarding the addition of 10 Aristocrat Interactive titles to their platform, including popular games such as Buffalo™, Buffalo Gold™, Timberwolf™, and Wild Lepre’Coins™. This development marks the expansion of Aristocrat Interactive’s reach to New Jersey, with discussions already underway to bring these games to other states as well.

Hard Rock Bet’s impact

Since its initial launch in August 2023, the highly-rated Real Money Gaming (RMG) application, Hard Rock Bet, has offered nearly 1000 games and provided a “sportsbook-only experience” that extends beyond New Jersey to include availability in Arizona, Florida, Indiana, Ohio, Tennessee, and Virginia. The app has been made available to both Android and iOS users.

Aristocrat Interactive

Despite its recent launch, Aristocrat Interactive has quickly gained popularity among players by providing connected experiences and customisable options that have thoroughly entertained and engaged its audience.

Grant Williams, SVP of Casino at Hard Rock Digital, commented on the addition of Aristocrat Interactive games to their platform, stating, “The addition of these popular Aristocrat Interactive games to Hard Rock Bet is yet another way that we’re entertaining our players like no one else can.”

Through this expansion, both Aristocrat Interactive and Hard Rock Bet aim to offer an enhanced gaming experience for online players, paving the way for further advancements in the iGaming industry.

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