Atlas World Sports has made a strategic move by acquiring Lockspread.com, a growing daily fantasy sports (DFS) platform, as part of its effort to create an all-encompassing sports betting experience. Known for simplifying the sports betting process through its “Expedia for Sportsbooks” platform, Atlas World Sports aggregates multiple sportsbook odds into one easy-to-use app. Now, with Lockspread’s integration, the company aims to provide its users with a more immersive and diversified sports entertainment experience, combining sports betting, real-time stats, and DFS contests under one roof.
Atlas World Sports expands with Lockspread
Robert Kraft, CEO and Co-Founder of Atlas World Sports, sees this acquisition as perfectly timed, aligning with their growth goals. He said, “Integrating Lockspread’s unique and engaging DFS platform into our ecosystem allows us to deliver even greater value to our users. This acquisition is perfectly timed, as Atlas World Sports is currently in the midst of our Series A funding round.”
Lockspread’s success in 23 states, driven by smart advertising and strategic media partnerships, has drawn a strong user base. This acquisition allows Atlas to deliver more value and cater to an audience eager for both sports betting and fantasy sports action.
Kevin Koeppel leads the integration
Kevin Koeppel, a seasoned industry expert in DFS, will also spearhead the integration of Lockspread into Atlas World Sports. Koeppel’s leadership will oversee the platform’s relaunch in early 2025. He has a proven track record, having founded No House Advantage, which transitioned to Betr after a successful acquisition. Koeppel’s expertise will be invaluable, as Atlas aims to offer users enhanced features, such as expert insights, personalised notifications, and seamless sportsbook connectivity.
“We created Lockspread to offer a streamlined, fun, and rewarding DFS experience,” said Daniel Group, CEO and Founder of Lockspread. “Joining forces with Atlas World Sports allows us to reach a wider audience and leverage their cutting-edge technology and sportsbook integrations. Together, our goal is to become the premier destination for sports betting and fantasy sports.”
Besides providing more DFS game formats, Atlas World Sports has secured partnerships with top industry players like DraftKings, Caesars, FanDuel, Hard Rock, and BetMGM. These partnerships ensure the platform continues to deliver the latest betting odds, live updates, and in-depth analysis, making it a go-to destination for sports bettors and fantasy sports enthusiasts alike. Users will enjoy unique DFS options and season-long contests alongside a user-friendly sports betting interface, creating a comprehensive hub for all their needs.
Innovative technology and strategic partnerships fuel Atlas’ future growth
Atlas World Sports’ acquisition of Lockspread sets the stage for the platform to become a dominant force in both DFS and sports betting. As a result of incorporating cutting-edge technology and tapping into an array of sportsbook connections, Atlas positions itself to capture an even larger share of the market, appealing to both novice and experienced sports fans. The future of sports entertainment looks bright as Atlas continues to push the boundaries of innovation in the sports betting and fantasy sports sectors.
Subsequently, focusing strongly on user engagement, Atlas World Sports is on track to redefine the way sports fans interact with betting and fantasy platforms, creating a seamless, data-driven experience that’s backed by the best in the business. The acquisition of Lockspread.com, expected to complete in early 2025, signifies a new era for Atlas, expanding its offerings and positioning itself as a major player in the rapidly growing sports entertainment industry.
Subscribe here to SiGMA’s Top 10 News countdown and SiGMA’s Weekly Newsletter to stay up to date with all the latest iGaming News, and benefit from Subscriber-Only Offers.
