Betsson Group introduces SuperCasino.ee with TG Lab deal

TG Lab, a thriving omni-channel iGaming software solutions provider, has launched SuperCasino.ee, the latest Betsson brand targeting the Estonian market.

SuperCasino.ee is the second Betsson Group Pay N Play brand launched using the expertise of TG Lab. Over the past four years a highly successful partnership has developed between both companies owing to multiple projects in the Nordics, Germany, Lithuania, Germany, Finland, Malta and now Estonia.

Ugnius Simelionis TG Lab CEO said: “We have an excellent relationship with Betsson and we’re thrilled to be working together to launch the Pay N Play solution for Estonia’s SuperCasino brand. Our flexible technology provides operators with the perfect platform to accelerate growth and we’re certain it will deliver strong results.”

TG Lab provides modern and robust sportsbook and iGaming platforms for leading regulated operators across Europe.  Speed to market of localized solutions is vital and a modular approach ensures this commitment delivers unceasingly. The TG Lab service also includes proprietary modules, which meet demand for Land based and online verticals.

Kaido Ulejev, Commercial Director CEECA, notes that Betsson Group has wide-ranging experiences in implementing a multi-brand strategy in various markets, and believes that launching a new brand in Estonia alongside Betsafe was the next logical development for the operator. “Even in a relatively small market such as Estonia, our consumers form part of different segments. These segments are unique, and we needed to launch a new brand in order to address a particular group. The idea behind SuperCasino is to provide simple, accessible entertainment in the best way possible and TG Lab helped us to combine the modern Pay N Play solution approach with a localized product.” concluded Ulejev.