Caesars Entertainment, Inc. (NASDAQ: CZR), the largest casino-entertainment company in the US, has announced the acquisition of ZeroFlucs Group Pty Ltd, an Australian trading technology company. This move is set to springboard Caesars Digital’s trading capabilities, including a fully in-sourced solution for same-game parlay correlation pricing.
The acquisition was announced on 5 July, 2024, and it follows a successful integration of ZeroFlucs’ technology into the Caesars Sportsbook platform. This integration has already enabled the launch of new products, such as in-play same-game parlays and a vastly improved menu of “SGP-eligible” markets for Major League Baseball.
The acquisition cements a relationship between the companies that has already improved the customer experience and will continue to unlock exciting new product features and benefits for Caesars Sportsbook bettors.
Eric Hession, President of Caesars Digital, expressed his excitement about welcoming the talented ZeroFlucs team into the Caesars family. He highlighted their expertise in data science and trading technology, along with their passion for sports, as key factors that make them a perfect fit with the Caesars team.
A new chapter for ZeroFlucs
Steve Gray, ZeroFlucs’ Founder and Chief Executive Officer, who now joins Caesars Digital as Senior Vice President of Pricing Initiatives, shared his enthusiasm about joining forces with the team at Caesars. He believes that with the resources and reach of Caesars, they can now focus on taking these experiences to the next level.
ZeroFlucs will remain operational under the leadership of Steve Gray and Carly Christensen, who also joins Caesars Digital as Senior Vice President of Pricing Technology. The team will be augmented by seasoned members of Caesars’ data science and data engineering teams.
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