Draftkings and Peermont launch Palacebet in South Africa

PalaceBet.co.za was launched this week, and will offer South Africans the opportunity to bet on sports and play live games

Peermont, which operates the legendary Emperors Palace Casino, was awarded a sports betting licence by the Western Cape Gambling and Racing Board earlier this year.

DraftKings and Peermont Hotels, Gaming and Resorts, a leading South African gaming and hospitality group, has announced the successful recent launch of PalaceBet, a mobile and online sportsbook powered by DraftKings’ cutting-edge B2B sports betting technology.

“This collaboration brings together two organizations committed to providing South Africa’s sports fans with the most dynamic and innovative sports betting experience,” said Shay Berka, DraftKings’ Chief International Officer (seen left).

“We are delighted that DraftKings’ B2B technology is powering Peermont’s entry into sports betting, through which they can provide their customers with extensive markets, live betting opportunities, competitive pricing and localised payment options.”

Peermont will utilise DraftKings’ full sportsbook and platform solution to provide a best-in-class sports betting experience for South African sports fans, who will have access to a range of innovative product features including Your Bet and Pulse Betting. Data integrations with Betgenius and IMG will ensure that Peermont’s customers have access to a wide range of local and international sports including basketball, cricket, football, tennis, and rugby with live betting opportunities as well as Lucky Numbers.

“Peermont has always been at the forefront of the latest trends and technology, therefore it made sense to partner with DraftKings as a leader in sports betting software,” said Nigel Atherton, Peermont’s CEO.

“Together we’ll be able to offer a product that lives up to our high standards, and that provides a superior betting experience.”

The collaboration with DraftKings will enable Peermont to leverage its significant expertise in the land-based casino environment to bring a world class level of service to the online sports betting market and provide a unique betting experience to its players.

“It was a no-brainer to partner with DraftKings,” says Iain Gutteridge, PalaceBet’s General Manager. “The way we’re looking to grow and to compete on an international scale, we knew that DraftKings could offer the software solution so that we could not only offer variety, but quality to our clients.”

Article by John Bamidele, founder of gbc.ng.

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