ESA Gaming and Betika’s strategic alliance for Africa expansion

News Team March 4, 2024

SiGMA news

ESA Gaming and Betika’s strategic alliance for Africa expansion

ESA Gaming, an innovative games provider, has recently announced a strategic partnership with Betika, a leading betting platform in Africa. This collaboration aims to enhance the gaming experience for players in Africa by integrating ESA Gaming’s innovative EasySwipe game suite into Betika’s offerings.

Betika, established in 2016, offers a diverse selection of sportsbook, casino, and virtual games across key markets such as Kenya, Ghana, and Tanzania. The partnership with ESA Gaming marks a significant stride in broadening Betika’s presence in Africa.

ESA Gaming’s EasySwipe game suite, which includes several mobile-first titles, is specifically designed to cater to the tastes of players in the African market. The portfolio features high-performing titles such as Goal Mine, Pirate Mine, Candy Drops, Rocket Racers, and Big Fish Bonanza.

Africa’s new era of gaming

Thomas Smallwood, head of marketing at ESA Gaming, (pictured above) expressed his excitement about the partnership, stating, “We’re thrilled to partner with a leading operator like Betika, marking a significant stride in broadening our presence in Africa. With 18 titles currently available, and more on the horizon, our portfolio promises an unparalleled gaming experience that we believe local players will truly relish.

Peter Stagles, head of gaming at Betika, echoed Smallwood’s sentiments, adding, “This partnership introduces a fresh wave of dynamic and non-traditional games to our platform. We’re excited to embark on this journey with ESA Gaming and further elevate the experience for our audience.

This partnership follows ESA Gaming’s global partnership with Kiron Interactive, which included introducing its offerings to players in markets including Africa. The collaboration with Betika further solidifies ESA Gaming’s foothold in the continent, demonstrating its commitment to expanding its presence and enhancing the gaming experience for African players.

———-Stop Press: The next SiGMA Africa Summit takes place in Cape Town between 11-13 March ! SiGMA Africa event kicks off in Cape Town, South Africa on the 11 March. Building on the success of its inaugural edition in Nairobi, Kenya, in January 2023, SiGMA Group recognizes the need to foster collaboration and innovation within the industry.