Football Association of Montenegro extends sportsbook sponsorship with Meridianbet

Content Team June 22, 2023

The Football Association of Montenegro (FSCG) has announced that it has extended its sponsorship agreement with sportsbook operator Meridianbet, solidifying the company’s position as the official sponsor of Montenegrin football.

The contract, signed by FSCG President Dejan Savićević and Meridianbet Montenegro’s Executive Director Jovana Klisić, extends the partnership until the end of 2024. This collaboration builds upon the existing relationship, which began with Meridianbet’s sponsorship of the First Montenegrin Football League.

Both parties expressed excitement about the extended partnership and the potential benefits it will bring to Montenegrin football.

We are extremely honored to have the support of Meridianbet, a company with a strong regional and international reputation. We are pleased that Meridianbet recognizes the mutual advantages of this partnership, and we are eager to elevate it to even greater heights.” Dejan Savićević, President – Football Association of Montenegro

Meridianbet will have a presence at all official competitions, including domestic leagues and national teams. The sportsbook operator will also contribute to the development of infrastructure, sports facilities and youth programs.

As a company renowned for its leadership in sports betting and gaming across Southeast Europe, this sponsorship will significantly enhance the quality of Montenegrin football and solidify our reputation as the region’s premier sports sponsor.” Jovana Klisić, Executive Director – Meridianbet Montenegro

Both parties are optimistic that this collaboration will be successful, bringing increased popularity of football in Montenegro whilst achieving the common goals during the ongoing EURO 2024 qualifying campaign.

Montenegrin football

The Football Association of Montenegro (FSCG) is the governing body responsible for overseeing football in Montenegro. Established in 1931, it has played a crucial role in developing and promoting the sport within the country.

The FSCG is affiliated with FIFA (Fédération Internationale de Football Association) and UEFA (Union of European Football Associations), allowing Montenegrin teams to participate in international competitions and ensuring compliance with global football standards.

The association is committed to the growth and advancement of football at all levels, from grassroots to professional. It organizes and manages various domestic leagues and competitions, including the First Montenegrin Football League, where top clubs compete for the national championship.

In addition to promoting competitive football, the FSCG places great importance on developing youth talent. Through its comprehensive youth programs and initiatives, it aims to nurture and support young players, providing them with opportunities to enhance their skills and potentially represent the national team in the future. The FSCG also works to improve the infrastructure and facilities for football across Montenegro. This includes investing in stadium renovations, training grounds, and other facilities that contribute to the overall development of the sport within the country.

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