Kambi and the Belgian National Lottery announce partnership

Kambi Group plc have signed a multi-year agreement with the Belgian National Lottery (Loterie Nationale), following an announcement on the 26th October.  

The partnership, arguably, comes as no suppose after  Kambi was selected as the sports betting technology and services partner for the Belgian National Lotteries’ ‘Scooore’ sportsbook. The sportsbook operates in more than 300 retail sports betting locations across Belgium.  

The goal of the agreement is for Kambi to push and continue the growth of the sports betting vertical for the Belgian National Lottery, namely “upgrading its online offer and transforming the retail player experience”. 

Kristian Nylén, CEO, Kambi, stated in the announcement: 

We are very proud to have been selected to become the sports betting partner of the Belgian National Lottery. The lottery has ambitious plans to grow its sports betting footprint, and we look forward to helping to unlock those ambitions with the power and flexibility of the Kambi sportsbook. 

Jannie Haek, CEO of the National Lottery, said: “The National Lottery is delighted to have agreed this new partnership with Kambi in order to relaunch its sports betting offer through its ‘Scooore’ brand.  

“Kambi’s accomplished record in digital retail, coupled with its flexible and scalable technology give us every confidence that this partnership will deliver engaging and enjoyable sports betting experiences for our players in both the online and on-property environments”. 

About SiGMA’s revamped website:

SiGMA Group is excited to announce the launch of its newly revamped website. The website is currently available in 5 languages, English, Russian, Mandarin, Portuguese, and Spanish with plans to add another 5 languages over the coming months – namely French, Thai, Korean, Japanese, and Hindi.