Meridianbet lands record-breaking sponsorship deal with FC AEL Limassol

Jade Denosta July 15, 2024

SiGMA news

Meridianbet lands record-breaking sponsorship deal with FC AEL Limassol

Meridianbet, a leading global sports betting company established 30 years ago, has secured the largest sports sponsorship deal in the history of Cyprus with FC AEL Limassol.

The agreement involves prominently featuring Meridianbet’s logo on the front of the team’s new kit. Star players Vasilis Papafotis (pictured on the left) and Rafail Mamas (pictured on the right) proudly wore the newly designed uniforms, marking the beginning of an exciting era in the club’s history.

Theodora Petrou, Head of Online Operations at Meridianbet Cyprus, announced plans for various community-focused programmes and charitable events. She promises AEL fans an exciting lineup of activities, emphasising the company’s commitment to contributing to both society and sports. The collaboration aims to bring unprecedented excitement to AEL’s dedicated fan base.

As a result of this major partnership, the company anticipates a substantial increase in online sports betting activity in the Cypriot market, further solidifying Meridianbet’s expanding presence in the region.

Chrysothemi Valanidou, CEO of Meridianbet Cyprus, emphasised the importance of shared values and ambitions as the driving force behind the collaboration. She highlighted the company’s strategic imperative to promote sportsmanship and fair play, stating, “As one of the top global betting companies, our decision to become the official sponsor of AEL is part of our strategy to support sports and fair play. We are excited to support AEL based on our shared ambitions, and we are confident that together we will bring success and excitement to the fans.”

Andreas Georgiou, the Chairman of AEL Limassol, praised the partnership as a significant milestone, marking the start of a promising chapter and a coming together of shared aspirations. He said, “It is with great pleasure that we present our major sponsor for the 2024-25 season. The partnership with Meridianbet represents the largest commercial agreement in our football department’s history, heralding a new chapter filled with optimism for the future.”

Emphatic local support

Meridianbet has historically demonstrated unwavering support for the local community as a company deeply rooted in Limassol. The partnership with AEL Limassol not only emphasises their steadfast backing but also solidifies their commitment to local causes and efforts, illustrating a robust connection between sports and community support.