[WATCH] SiGMA website adds French as its 6th language

The new translation complements SiGMA Group’s 2021 media strategy to strengthen its global gaming footprint 

SiGMA Group is excited to announce the addition of a 6th language to its website. Users can now find all content, including the SiGMA News website, in French. The latest addition to SiGMA’s portfolio of languages will run alongside the recently launched Russian, Mandarin, Spanish, and Portuguese content, and aims to cater to SiGMA’s wide portfolio of international events.

The French language complements a thriving gaming industry across Europe, as well as SiGMA’s 2022 foray into Africa, where the company has plans to launch its inaugural expo. SiGMA Africa is also unique in that it will rotate every year: premiering in the vibrant city of Cape Town in South Africa, West to Ghana the following year and in 2024 East to Kenya.

With three major shows in the works, the events are designed to enhance Africa’s high-growth gambling industry. SiGMA Africa will unite the leading minds in this sector for a discussion on regulatory frameworks, economic development and the creation of new opportunities for businesses looking to invest across the continent. 

SiGMA is now present in Europe, Asia, Africa, and the Americas. It has morphed into more than just an events company, SiGMA is also a strong media company, with a team of content creators pushing out content 24/7 – not only in English but in multiple, relevant languages. We believe gaming is truly becoming global, said SiGMA Group Founder Eman Pulis.

WATCH: Founder Eman Pulis talks about SiGMA’s global expansion:

In addition to the main site, the company also runs a comprehensive news website, SiGMA News. An in-house team of writers and translators provide up-to-the-minute global coverage across all 6 languages. 

The SiGMA content team is made up of highly proficient native speakers, who understand the dynamics of the language and its value to the client. The quality of writing and the clarity of message remains of the highest priority. Spanning verticals from responsible gambling and eSports to Deep Tech and online gaming, the news portal offers in-depth coverage of the gaming and tech industries. 

The company also has plans to launch further languages in the coming months, with Thai, Korean, Japanese, and Hindi all in the pipeline.

If you would like your brand messaging to reach our global audience across 10 languages, please contact Katy for more information about advertising and sponsorships.