SiGMA Market Report presents trends and insights from East Europe

Shirley Pulis Xerxen August 7, 2024

SiGMA news

SiGMA Market Report presents trends and insights from East Europe

Ahead of SiGMA East Europe, SiGMA has published its latest Market Report, focused on East Europe, with insights into the most active operators, affiliates, and their performance on various platforms. The report includes data collected from the Czech Republic, Poland, Hungary and Romania.

Who are the operators dominating affiliate sites in Europe?

In affiliate marketing, leading operators vary by country. Betting-specific affiliate benchmarking data places Tipsport, Betclic, and Unibet at the top of the rankings. Casino-specific affiliate benchmarking reveals different operators in each country:

**The top advertisers (gambling websites) on affiliate websites – Eastern Europe – July 2024.**

Who are the industry SEO benchmarking leaders?

Ranking in search engines is a crucial success factor in iGaming. The SiGMA Market Report looked at which online gambling operators are doing the best job in SEO in Romania and Poland:

SEO rankings SiGMA Market Report — *Online operators leading SEO rankings in Romania and Poland.*

ESPN Bet leads the pack on Instagram with over 2.3 million followers,
setting a new standard for digital engagement.

Market capitalisations and recent M&A deals

Flutter leads the market capitalisation rankings with GBP 27.6 billion, emphasising the financial strength required to lead in this competitive market. It is followed by Evolution (GBP 18.0 billion) and Entain (GBP 4.3 billion). The average market capitalisation of the companies analysed is GBP 3.7 billion.

Mergers and acquisitions, such as EveryMatrix’s acquisition of FSB Technology and Gambling.com’s purchase of Freebets.com, indicate a trend towards consolidation and market expansion.

M&A SiGMA Market Report — *P/E ratios and market cap / revenue ratio*.

The East Europe Market Report offers a concise overview of the industry’s current status within the region. The industry is poised for growth due to technological progress and evolving consumer preferences, yet it must navigate a complex regulatory landscape. The outlook for online gambling in Eastern Europe is optimistic, with prospects for market expansion and innovation. However, achieving success hinges on operators’ capacity to handle regulatory hurdles, sustain a robust online presence, and foster consumer trust. The full report (available here) is the result of a partnership between SiGMA Group and MECN’s Online Gambling Quarterly (OGQ).

Click here to open the interactive dashboard in a new link: SiGMA East Europe report.

Disclaimer: The facts provided are believed to be correct at the time of publication but cannot be guaranteed. Data, findings, and recommendations are based on the best available information at the time of publication and are subject to change over time.