Tracy McGrady partners with BetVictor to promote responsible gambling

Anchal Verma October 24, 2024

SiGMA news

Tracy McGrady partners with BetVictor to promote responsible gambling

BVGroup has announced the appointment of seven-time NBA All-Star Tracy McGrady as BetVictor’s new Safer Gambling Ambassador in Canada. McGrady, a former Toronto Raptors player and NBA veteran, will promote responsible gambling practices across the company’s platforms, which include sports betting and online casino games.

McGrady: a global icon with Canadian roots

Tracy McGrady, has a special connection with Canadian basketball fans. His time with the Toronto Raptors, particularly during the 1999/2000 NBA season, made him a household name in the country. McGrady’s partnership with his cousin and Raptors star Vince Carter was iconic, leaving a lasting impact on Toronto’s basketball community.

Reflecting on his new role, McGrady said, “I’m delighted to continue my close partnership with BVGroup and become BetVictor’s Safer Gambling Ambassador in Canada. Safer gambling is an important issue, and I look forward to promoting this message to help customers bet responsibly.”

BVGroup is operates under various licences, including in the United Kingdom, Republic of Ireland, Gibraltar, and Ontario. Their flagship brand, BetVictor, provides sportsbook, casino, and bingo services. The collaboration with McGrady aims to raise awareness about responsible gambling across its Canadian customer base.

Brent Almeida, Chief Commercial Officer at BVGroup, expressed his excitement about the partnership, “We are thrilled to have signed Tracy McGrady to promote Safer Gambling. His exemplary career and commitment to the community make him an ideal representative for BetVictor’s safer gambling message.”

Growing presence in Canada

BetVictor continues to expand its operations in Canada, focusing on providing a safe and responsible gambling experience. With McGrady’s influence and reputation, particularly in Toronto, the company hopes to further engage with customers across the country while promoting the importance of betting responsibly.

Through its in-house technology and innovative products, the company aims to improve the gambling experience for users in a secure and responsible manner.

About BVGroup

BVGroup is a global online gambling operator and B2B technology provider, headquartered in Gibraltar. With over 650 employees worldwide, the company operates multiple brands, including BetVictor, across a range of licensed markets. The group is committed to leveraging technology to ensure the highest standards of customer protection in the gambling sector.

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