BeyondPlay’s acquisition by FanDuel – a strategic move in the iGaming industry

Lea Hogg February 21, 2024

SiGMA news

BeyondPlay’s acquisition by FanDuel – a strategic move in the iGaming industry

BeyondPlay, a B2B technology venture offering next-generation iGaming software, has announced its acquisition by FanDuel. This acquisition marks a significant milestone in the iGaming industry, as it brings together two leading brands with a shared vision for innovation and customer engagement.

The deal

FanDuel, the operator behind the #1 sportsbook and #2 iGaming brand in the US, is part of Flutter Entertainment, the world’s leading sports betting and iGaming company. On the other hand, BeyondPlay, founded by Karolina Pelc in 2021, is a technology venture that focuses on player engagement through its innovative software solutions.

The acquisition will see BeyondPlay become part of FanDuel Casino, FanDuel’s leading iGaming brand, with a focus on product development and innovation. This strategic move is expected to enhance FanDuel’s iGaming offer, particularly with the addition of BeyondPlay’s market-proven, best-in-class jackpot technology and innovative multiplayer software capabilities.

BeyondPlay’s offerings

BeyondPlay currently provides a number of flagship products. Amongst them is a Jackpot Management System that offers content-agnostic and highly customizable jackpot campaigns. The second is a multiplayer software that allows multiple users to participate in the same casino game sessions, pool their stakes, and share their entertainment experience.

Impact on FanDuel

FanDuel Casino has quickly become the number-two iGaming brand in the US, growing its share of the market to 26 percent in Q4 2023, which was up 5 percent year-on-year. The acquisition of BeyondPlay is expected to further strengthen FanDuel Casino’s leading customer experience.

BeyondPlay has had an impressive journey since its inception. It has added a number of well-known gaming customers, secured funding from leading industry venture capitalists, entrepreneurs, and investors, partnered with leading game studios, and successfully obtained supplier operating licenses in key regulated jurisdictions, including the UK, Malta, Ontario (Canada), and Sweden.

Karolina Pelc, the founder of BeyondPlay, (pictured above), has had an extraordinary career trajectory, from croupier to CEO, thought leader to industry innovator and influencer. Her vision and dedication have been instrumental in BeyondPlay’s success.

The future

This acquisition marks not just the culmination of BeyondPlay’s tireless efforts, but the beginning of an exciting new chapter. As BeyondPlay joins forces with FanDuel Casino, it looks forward to amplifying the impact of its technology on a global scale.

In conclusion, the acquisition of BeyondPlay by FanDuel represents a strategic move in the iGaming industry. It brings together two leading brands with a shared vision for innovation and customer engagement. This acquisition is expected to enhance FanDuel’s iGaming offer and strengthen its position in the market. It also marks an exciting new chapter for BeyondPlay, as it looks forward to amplifying the impact of its technology on a global scale.

Stop Press: the next SiGMA Eurasia Summit takes place in Dubai between 25 – 27 February. The next SiGMA Africa Summit takes place in Cape Town between 11-13 March ! The fourth edition of SiGMA Eurasia will once again be held at the InterContinental Dubai Festival City. Held between the 25 and 27 February 2024, the summit provides invaluable networking opportunities for industry professionals, gain exposure to the latest tech and innovations in the sector, meet key decision makers, and gain insight into new markets. SiGMA Africa event kicks off in Cape Town, South Africa on the 11 March. Building on the success of its inaugural edition in Nairobi, Kenya, in January 2023, SiGMA Group recognizes the need to foster collaboration and innovation within the industry.